Amazon has been at the forefront of artificial intelligence (AI) and machine learning (ML) for over two decades, using these technologies to enhance the customer experience. From curating product recommendations in the 1990s to introducing Alexa a decade ago, Amazon’s commitment to AI continues to expand. Today, teams across Amazon are leveraging AI in a variety of new areas, including healthcare, climate initiatives, business, and entertainment.
AI-Powered Shopping with Rufus
Each month, Amazon releases a summary of its latest AI developments as its integration of AI continues to evolve.
Prime Video’s Generative AI Recaps
Prime Video now offers X-Ray Recaps, designed to provide customers with a quick summary of their favorite TV shows. Using generative AI, this feature delivers customized recaps that cover plot twists, cliffhangers, and character changes, ensuring a spoiler-free experience.
Advancements in Chip Design
Cloud Computing and AI’s Economic Impact
AWS, in partnership with Telecom Advisory Services, has released studies highlighting the economic impact of cloud computing and AI. In 2023, cloud adoption added over $1 trillion to global GDP, and cloud-enabled AI contributed an additional $98 billion. Projections indicate that between 2024 and 2030, cloud adoption will have a GDP impact exceeding $12 trillion, with another $1.5 trillion from cloud-enabled AI.
Industrial Innovation Fund
Since 2022, Amazon’s Industrial Innovation Fund, a $1 billion venture program, has invested in technologies that help optimize supply chains and reduce delivery costs. Franziska Bossart, an expert in venture capital and digital transformation, leads the fund.
New Fire HD Tablet Features
Amazon has introduced generative AI-powered features for Fire tablets to enhance user productivity and creativity. The Fire HD 8 lineup now boasts 50% more RAM for improved performance during streaming, gaming, and browsing. New features include an upgraded 5MP rear-facing camera, 32 or 64 GB of storage, up to 13 hours of battery life, and an 8-inch HD display made with strengthened aluminosilicate glass.
Improvements have also been made to the Fire HD 8 Kids and Fire HD 8 Kids Pro tablets.
Investment in AI Microchip Research
Amazon has committed $110 million to the “Build on Trainium” program, a university-led research initiative focused on generative AI. Named after Amazon Web Service’s Trainium microprocessor, the program will offer computing resources to researchers for developing new AI architectures and machine learning libraries. This investment broadens access to AI tools, enabling innovation for both large corporations and smaller entities.
Introducing Amazon Nova
Amazon has developed new state-of-the-art foundation models, delivering both superior intelligence and industry-leading price performance.
Advancements in Fire TV
Amazon continues to enhance Fire TV, integrating content directly into the user experience. New Fire TV lineups include the Fire TV Omni Mini-LED Series, which features a QLED Mini-LED display providing up to 1,400 nits of peak brightness with 1,344 dimming zones, plus the Fire TV Soundbar Plus, a 3.1-channel all-in-one soundbar with Dolby Atmos and DTS:X support. The Fire TV 4-Series offers an ultra-slim design and 4K UHD resolution.
New Echo Show Devices
These recent AI developments highlight Amazon’s ongoing investment in AI to improve a variety of services for its customers.
