Amazon Expands AI Capabilities with Audio Product Summaries
Amazon is testing AI-powered short-form audio summaries on select product detail pages, the e-commerce giant announced on Wednesday. The new feature provides summaries about products based on an AI-driven analysis of product details, customer reviews, and other related information from the internet. Currently available for a subset of U.S. customers, the company plans to expand to more products and customers in the coming months.
Users can access these audio summaries by tapping the “Hear the highlights” button in the Amazon shopping app. This move is part of Amazon’s intensified focus on AI integration across its business. The company has recently revitalized Alexa+, a voice assistant powered by generative artificial intelligence, and integrated tools such as Rufus, its generative AI-powered shopping assistant.
The tech industry has been rapidly deploying AI technology to consumers, driven by the popularity of OpenAI’s ChatGPT chatbot. Other major tech companies, including Google and Meta, have also been rolling out new AI-driven features and updates across their products.
This development comes as Amazon continues to expand its AI capabilities across various aspects of its business, from shopping assistance to voice technology.