Amazon is reportedly planning a major push into AI-powered devices, hinting at a broad “constellation” of products designed to enhance the user experience. This announcement comes on the heels of the launch of Alexa+, a new version of the voice assistant, demonstrating Amazon’s commitment to integrating advanced AI into its product ecosystem.
“You can imagine … a constellation of devices that has to come together to make it a better experience,” said Panos Panay, head of Amazon’s devices and services business, in a recent interview. While details on specific devices were not revealed, Amazon already has a significant presence in the smart home market with products like Ring security cameras, Eero Wi-Fi routers, and Echo smart speakers.
Amazon’s investment in AI extends beyond its existing product lines. The company previously mentioned that AI will be added to some of these devices. Alexa+, announced on Wednesday (Feb. 26), features generative AI to improve its responsiveness and ability to handle more complex tasks, such as ordering groceries, sending messages, and searching video libraries. A key enhancement includes the ability to remember past interactions, making for more personalized responses.
The new version of the voice assistant is expected to soon roll out, offering improved AI features through existing Alexa devices. This move is reflective of broader trends in the tech industry. In 2023, a PYMNTS Intelligence report showed that 27% of consumers used a voice-activated device within the past year. Furthermore, 54% of consumers expressed a preference for voice technology over typing or touchscreen interaction, citing its speed as the main benefit.
The integration of AI into voice assistants has proven to be a complex undertaking. The launch of Alexa+ came more than a year after the company announced its plans to integrate AI capabilities. Apple is also facing challenges in integrating generative AI into its virtual assistant, Siri. Microsoft is another major tech player that is racing to introduce AI-powered agents and chatbots into its products.
