Atlanta Music Tech Startup Breakr Aims to Revolutionize Creator Economy
The creator economy has become one of the most significant developments in the digital age. Over the past decade, advertisers have invested billions of dollars in social media users with large followings to promote various products and services. Goldman Sachs predicts that this sector will be worth nearly half a trillion dollars by 2027.
Breaking Down Barriers in the Music Industry
Atlanta startup founders and brothers Ameer and Anthony Brown are leveraging this growth by focusing on the music industry. They have developed a platform called Breakr, which aims to simplify the complex network of influencers, marketing agencies, and record labels. Launched in 2020, Breakr has consolidated various administrative tasks into one platform, providing payment-processing software, real-time social media metrics, a search and discovery engine, and customer relationship management tools.
The platform allows artists and record labels to upload songs and create campaigns with specific budgets for the type of content they want influencers to create. Social media creators can then browse these campaigns and submit their proposals. Breakr has already worked with high-profile clients such as Lady Gaga, Kendrick Lamar, and Travis Scott, and has paid creators within 48 hours – a significant improvement over the typical payment timeline of several weeks.
Addressing Industry Challenges
Grammy-award winning artist LeCrae, who owns Atlanta-based Reach Records, has used Breakr to connect with influencers more effectively. He found that traditional methods of reaching out to influencers through talent agencies were costly and inefficient. Breakr’s platform has leveled the playing field for smaller labels like Reach Records by providing a direct connection to influencers and a clear budget structure.
Future Plans
Breakr has evolved significantly since its inception, introducing new features based on client feedback. The company is now transitioning from a management services company to a software-as-a-service business. Anthony Brown envisions Breakr becoming a $10 billion company in the next five to ten years as the creator economy continues to grow and become a larger part of the advertising industry.
“We want to be the central node that connects all of these people and removes all the administrative burden that occurs with having them interact. That’s what the creator economy is missing desperately,” said Ameer Brown. With its innovative approach and growing client base, Breakr is poised to play a significant role in shaping the future of the creator economy.
