Australian Health Tech BrainEye Eyes Indonesian Sports Industry, Seeks Partnership with PSSI
BrainEye, an Australian health technology company, is setting its sights on the Indonesian sports market. The company aims to secure a deal with the country’s football association, PSSI, to utilize its artificial intelligence (AI)-driven eye-tracking technology. This technology is designed to assess brain health, particularly in the context of sports-related concussions.
Concussions are a common concern in sports, especially those with a high level of physical contact. BrainEye claims its app can help athletes check for brain injuries through simple eye tests using their smartphones.
BrainEye’s Chief Operating Officer, Steven Barrett, shared that the sports industry offers significant potential for BrainEye’s expansion in Indonesia. “Many Indonesians are very passionate about sport. We know that Indonesia is focusing a lot on the sports infrastructure, particularly on the health side. It is a perfect fit. The tool is readily available to make a difference to a very high proportion of the 280 million people [in this country],” Barrett told reporters in Jakarta on Monday evening.
Football enjoys immense popularity in Indonesia, with match tickets selling quickly and some local teams having a dedicated following. Both the national team and PSSI are frequently in the public eye as Indonesia pursues qualification for the 2026 FIFA World Cup. Anticipation is high, especially ahead of the upcoming World Cup qualifiers match between Indonesia and Bahrain.
Beyond the professional level, many Indonesians play football recreationally. This widespread interest represents a potential market for BrainEye. However, Barrett mentioned that BrainEye has not yet started negotiations with PSSI regarding the use of its technology to screen for concussions among players. When asked about the talks with PSSI, Barrett said, “Not yet, but we hope to do it very soon.”
In addition to the sports industry, BrainEye has made its app accessible to amateur athletes and the general public. Despite its potential reach, Barrett refrained from specifying a target number of new users for this year, citing the need to educate Indonesians about brain health’s importance. “As revolutionary as the app is, there is an educational element. … People need to understand why they need to take their brain health seriously. … The real challenge is changing [people’s] mindset on brain [health],” Barrett explained.
BrainEye has established a partnership with FIFPRO, the worldwide representative organization for over 65,000 professional footballers. Last October, FIFPRO reported that its Italian union AIC had begun distributing the app among its players, with its Cypriot counterpart, PASP, following suit.
