AWS Launches Consumer Goods Competency
The consumer goods sector is experiencing rapid transformation due to shifting consumer preferences, supply chain challenges, and emerging technologies. To support this evolution, AWS has announced the AWS Consumer Goods Competency, a new AWS Partner Network (APN) Specialization Program.
Consumer goods companies need to adapt quickly, leverage data effectively, and maintain a customer-centric approach to stay competitive. According to McKinsey Global Institute research, technology could generate considerable cost savings in the coming decade: 55–60% in the supply chain, 45–55% in back-office functions, and 40–45% in commercial functions. Key technologies driving these changes include generative and applied AI, robotics, advanced analytics, and autonomous vehicles.
The AWS Consumer Goods Competency
The AWS Consumer Goods Competency helps businesses find the right technology and expert consulting services from top AWS partners. These partners offer proven solutions that accelerate digital transformation across the entire business, improving operational efficiency and boosting sales and marketing initiatives.
This competency focuses on six key solution areas:
- Marketing
- Supply Chain
- Manufacturing
- Product Development
- Unified Commerce
- IT and Digital Transformation
Ravi Bagal, AWS General Manager for Retail and Consumer Goods, noted that the program recognizes partners delivering solutions tailored to the unique challenges of the consumer goods industry.
Launch Partners
The AWS Competency Partner Program identifies and validates AWS Partners with technical expertise and customer success. Launch partners have undergone rigorous technical validation based on the AWS Well-Architected framework.
Here are the AWS Consumer Goods Competency Launch Partners:
- AllCloud
- Amplience
- Anaplan
- Bria
- Contentful
- Cropin
- Databricks
- DXC Technology
- Fractal Analytics
- Genpact
- HighRadius
- Infor
- Infosys Equinox
- Ivy Mobility
- Kyndryl
- MiT Systems
- MoEngage
- o9 Solutions
- Overcast HQ
- Peak
- Salesforce
- SAS
- Schuberg Philis
- Solvoyo
- Spryker
- Syntax
- Tastewise
- Tenovos Corporation
- Tiger Analytics
- Treasure Data
- Tredence
- Vercel Frontend Cloud
- VTEX
- Weaviate
Explore the AWS Consumer Goods Partners page to learn more.
Become an AWS Consumer Goods Competency Partner
AWS Partners with consumer goods solutions can learn more about becoming a Consumer Goods Competency Partner, including access to go-to-market strategy workshops.
To apply, partners should review the Program Guide in AWS Partner Central (login required). They must already be validated or differentiated members of the Software or Services Path before applying.
