Bishop-McCann Revolutionizes Event Measurement with AI-Powered Joy Index™
KANSAS CITY, Mo.–Bishop-McCann, a global leader in event management, has introduced its groundbreaking Joy Index™, an innovative measurement tool that harnesses artificial intelligence (AI) to quantify attendee engagement in real-time. This cutting-edge technology is set to transform how event success is measured, moving beyond traditional post-event surveys to provide immediate, data-driven insights.
The Joy Index™ combines AI-powered facial analytics and wearable technology to deliver a comprehensive picture of attendee emotions and reactions during events. This approach allows planners to identify moments of peak engagement and areas for improvement instantly, enabling data-driven adjustments to create more impactful experiences.
Key Technologies Driving the Joy Index™
- Immersion Platform: Developed by neuroscientist Dr. Paul Zak, this platform measures attendees’ emotional engagement through their smartwatches or fitness trackers, providing real-time data on neurologic immersion.
- Zenus AI: This facial analytics tool anonymously analyzes attendee expressions and energy levels, offering insights into different demographic groups’ engagement with event content.
Real-World Application: BMC4M Event
During Bishop-McCann’s annual BMC4M event in Cancun, the Joy Index™ was used to track attendee engagement through smartwatches and facial analytics. The data collected provided valuable insights into peak moments and areas for improvement, demonstrating the tool’s potential to revolutionize event planning.
“The Joy Index™ represents a significant leap forward in measuring event experiences and designing future successful events based on concrete data,” said Rob Adams, CEO & Owner of Bishop-McCann. “With AI, we can now build predictive models that give us high confidence in what works and what doesn’t, allowing us to shape future event programming with precision.”
This innovative approach to event measurement positions Bishop-McCann at the forefront of event technology, offering clients more sophisticated and effective ways to create engaging and memorable experiences.
