Bizzabo, the Event Experience Operating System (EEOS) powering immersive in-person, virtual, and hybrid events, has been recognized as a Leader in the Gartner® Magic Quadrant™ for Event Marketing and Management Platforms for the second consecutive year. This achievement solidifies Bizzabo’s position as a trusted partner for leading event organizers globally.
The Gartner Magic Quadrant is a prestigious evaluation of technology providers, positioning vendors across four categories – Leaders, Challengers, Visionaries, and Niche Players – based on their Ability to Execute and Completeness of Vision. This is the second iteration of the Magic Quadrant for Event Marketing and Management Platforms, providing enterprise buyers with a trusted framework to assess providers in the event technology space.
Gartner defines event technology platforms as tools enabling B2B marketers to execute virtual and/or in-person events for external audiences. These platforms offer native capabilities to engage with prospective attendees, manage logistics, deliver content, and facilitate attendee interaction. For event organizers, Bizzabo’s recognition reflects its ability to deliver standout experiences, drive measurable results, and scale with their needs.
Key Strengths Acknowledged by Gartner
- Attendee engagement capabilities
- Marketing integrations
- Pricing flexibility
Bizzabo’s platform is particularly suited for hosted conferences and roadshows, thanks to its robust agenda controls and session personalization options. The company’s continuous innovation, flexible pricing strategy, attendee experience enhancements, and advanced integrations with marketing automation and CRM tools were acknowledged by Gartner.
Bizzabo’s Commitment to Innovation
“We’re proud to be named a Leader once again,” said Eran Ben-Shushan, Cofounder and CEO of Bizzabo. “This recognition reflects the trust our customers place in us to deliver extraordinary event experiences. As the industry evolves, we remain committed to continuous innovation, leveraging cutting-edge technologies to help our customers lead from the front and stay ahead of the competition.”
Bizzabo’s unified, format-agnostic solution enables organizers to consolidate tech vendors without sacrificing functionality. With no-code tools, they can launch custom-branded websites and agendas without developer support. The platform’s SmartBadge™ wearables and AI-enhanced networking tools elevate the in-person experience, while embedded event intelligence connects attendee actions to measurable business outcomes.
To learn more about Bizzabo’s recognition and explore a personalized demo, visit https://welcome.bizzabo.com/gartner-magic-quadrant-leader-2025.
Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
