BlueFocus CEO Outlines Ambitious AI-Driven Strategy for Global Expansion
BlueFocus CEO Fei Pan has revealed the company’s vision to transform into a true global AI marketing technology company, as outlined in the 2024 Annual Report. The report shows a 15.55% year-on-year revenue increase to RMB 60.797 billion, marking the first time a Chinese marketing company has surpassed the RMB 60 billion milestone.
In his letter to investors, Fei Pan emphasized BlueFocus’s commitment to becoming a RMB 100 billion-scale enterprise by combining technological expertise with global imagination. The company has deeply integrated AI into over 95% of its operational scenarios, achieving efficiency gains ranging from 60% to 1000% across various business areas.
Key Highlights of BlueFocus’s AI Strategy
- AI-generated content: Nearly 80,000 pieces weekly across data analysis, content creation, and code generation
- AI-enabled revenue: Grew more than tenfold to RMB 1.2 billion, with projections of RMB 3-5 billion by 2025
- BlueAI platform: Proprietary AI platform supporting over half of BlueFocus’s project cases globally
- Data annotation: Projected to label over 200 million data records by year-end, with API token usage approaching hundreds of billions
Fei Pan addressed concerns about global trade tensions, stating that BlueFocus remains confident in the long-term growth of its global outbound business. The company has launched its Global Outbound Business 2.0 strategy, shifting from an agency-driven model to one powered by technology, AI, and localized operations.
The new strategy focuses on proprietary traffic development and competitive infrastructure building. BlueFocus has built a customer base of nearly 100,000 across its outbound business, seeing growing marketing budgets and diversified demands from clients.
Looking ahead, Fei Pan emphasized that BlueFocus aims to become a defining Chinese example in the global marketing industry’s evolution, powered by the synergy of its AI strategy and globalization efforts. The company is investing in local offices to break through traditional valuation limits and unlock new high-quality markets.
