Boosting Event Productivity with AI: 5 Practical Applications
The event industry is at a turning point where AI is becoming a necessity rather than a novelty. Adam Sloyer, CEO of Sequence, shares five practical ways to leverage AI for enhanced event productivity.
The AI Advantage in Event Planning
The integration of AI in event planning is no longer just about polishing emails; it’s about applying it to complex tasks to gain efficiency, accuracy, and cost savings. While AI won’t replace event planners soon, those who use it will have a significant edge over those who don’t.
1. Streamlining Contract Review
AI can decode complex legal documents such as Master Service Agreements and venue contracts. By uploading documents to AI tools like ChatGPT, you can:
- Get a list of unfavorable terms
- Apply a severity framework for negotiation
- Receive suggested counter-language for contract negotiation
This doesn’t replace legal counsel but makes you better prepared and more efficient.
2. Simplifying RFPs
AI can turn lengthy RFPs into clear action items. By uploading RFPs to AI tools, you can:
- Summarize proposal requirements into checklists
- Identify missing information and areas lacking clarity
- Draft follow-up questions to clarify scope
This results in a faster start for your team, with more time for strategy.
3. Enhancing Documents with AI Review
Use AI as a second set of eyes for documents like show flows, sponsorship decks, and menu plans. AI can:
- Highlight tight stage transition times
- Identify opportunities to enhance sponsorship value
- Evaluate menu balance and cultural relevance
This helps catch missed details and strengthens the final product.
4. Data-Driven Strategy with AI
Tools like Perplexity.ai can provide top statistics for specific markets or niches, complete with sourced numbers. This enables you to:
- Sharpen strategic recommendations
- Strengthen proposals with data
- Make more defensible decisions
5. Elevating Visuals without a Production Team
Platforms like Runway allow you to create and edit media without coding or editing skills. You can:
- Turn static images into dynamic videos
- Create animated mood boards
- Develop lightweight sizzle reels
This is a game-changer for creating engaging visuals without extensive production resources.
Getting Started with AI in Events
Start small by integrating one of these AI applications into your workflow today. The event planners who adopt AI will not only keep up but lead the industry.
