Brunswick Corporation, a global leader in marine technology, is set to showcase its extensive technology portfolio and introduce its ‘Boating Intelligence’ initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas.
Boating Intelligence represents a comprehensive strategy to enhance Brunswick’s ACES (Autonomous, Connected, Electrified, and Shared) approach. It integrates AI capabilities and features into Brunswick’s products to promote simpler, safer, smarter, and more sustainable boating experiences. The company’s booth at CES will blend digital and physical elements to highlight this new direction.
A key feature will be a 200-degree virtual boat helm simulator. This simulator allows attendees to interact with Brunswick’s AI-powered co-captain, experiencing features like assisted navigation, safety monitoring, and autonomous maneuvers. Additionally, Brunswick will debut its first Fliteboard eFoil immersive simulator. This setup will enable visitors to virtually ride an electric hydrofoil using a handheld controller in realistically rendered environments.
“CES is the largest consumer technology event in the world, providing an ideal platform to showcase the ways in which Brunswick is working to redefine the boating experience and evolve boats from experiential products to smart, trusted partners for both owners and Freedom Boat Club members,” said Dave Foulkes, CEO of Brunswick Corporation. “I look forward to sharing the latest evolution of our exciting technologies, products and initiatives at CES 2025.”
Further exhibits at the Brunswick booth will include:
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Autonomous Docking: Brunswick will present the latest version of its autonomous docking system, both virtually in a 200-degree simulator and on a physical 40ft Boston Whaler 405 Conquest. Attendees can observe live object tracking and classification and interact with the intuitive user interface on a large Simrad multi-function display.
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High Power Electric Boat Concept: A fully integrated electric propulsion concept will be showcased through a cut-away physical system augmented by animation.
Brunswick will also display three of its CES Innovation Award-winning products: the Mercury Marine 600hp V12 outboard motor, Mercury Marine’s full portfolio of Avator electric outboards, and the 1st Mate connected Marine Safety and Security System.
Brunswick will be located in the West Hall of the Las Vegas Convention Center at exhibit #6116.
