ChangAn Automobile Announces European Expansion, Outlining Sustainable Mobility Strategy
MUNICH, March 25, 2025 /PRNewswire/ — ChangAn Automobile (“ChangAn” or “the Company”), a technology company specializing in intelligent low-carbon mobility, has officially entered the European market. Implementing its “Vast Ocean Plan,” the company aims to transform from a product exporter into a leader in technical standards. ChangAn is committed to investing, innovating, and collaborating in Europe to build a sustainable, locally-focused development system.
To establish a foothold in Europe, ChangAn is prioritizing three key areas for fostering long-term growth:
- Co-creating with users: Eight new models are planned to be introduced in Europe over the next three years, each designed to meet diverse customer needs. Following the launch of the DEEPAL S07, the DEEPAL S05 is scheduled to debut in the second half of 2025.
- Co-building with the industry: By the end of 2025, ChangAn plans to expand its network from approximately 100 dealerships across 10 European countries to over 1,000 by 2030. The company will also establish its first European parts center in the Netherlands, which will act as a central hub for its dealer and service networks. Strategic Memorandums of Understanding (MOUs) have already been signed with industry leaders KUHNE+NAGEL and Allianz Partners.
- Fulfilling social responsibility: With a “dual carbon” goal of reaching peak carbon emissions by 2027 and achieving carbon neutrality by 2045, ChangAn will collaborate with European partners to advance biodiversity, promote clean energy use, and improve air quality.
ChangAn’s dedication to innovation is driven by three main strategies: the Shangri-La Mission for new energy vehicles, the Dubhe Plan 2.0 for intelligent mobility, and the Vast Ocean Plan for global outreach, collectively building a future-oriented technological foundation.
Under the Dubhe 2.0 initiative, ChangAn will exclusively develop intelligent vehicles, launching 35 digital models by 2026. The company is integrating artificial intelligence (AI) across its research and development (R&D), production, and service divisions, concurrently advancing next-generation battery technology.
The Shangri-La’s GOLDEN SHIELD system offers 87Ah standard cells and industry-leading insulation, with mass production of solid-state batteries (>400Wh/kg) projected by 2030. Its BlueCore 2.0 powertrain features PREV technology, an efficient 800V platform, and 163 patents.
The Vast Ocean Plan aims for $10 billion in international investment, 1.2 million overseas sales, and a global workforce of 10,000 employees by 2030.
ChangAn views Europe strategically, seeking not just market entry but a long-term partnership committed to local value creation. By investing in smart electric technology and pursuing sustainable development goals, the company intends to drive innovation and collaborate with the European market to shape the future of smart, green mobility.
“To lead sustainable mobility and benefit human life is our mission. In Chinese culture, the more you share, the more you gain. That translates into our business strategy here: In Europe, for Europe,” stated Zhu Huarong, Chairman of ChangAn Automobile. “Together with our European and global partners, ChangAn is committed to delivering the iconic design, intelligent technologies and care-free services. Together, we’re driving innovation for a better future.”
About ChangAn Automobile
ChangAn is a technology company specializing in intelligent low-carbon mobility, with an international design team comprising over 915 experts from 31 countries. The company owns well-known brands such as CHANG-AN, DEEPAL, and AVATR, as well as joint ventures including ChangAn Ford, ChangAn Mazda, and JMC. ChangAn Automobile has a wide range of products, including passenger vehicles, pick-ups, and light commercial vehicles. Fueled by technological innovation, ChangAn Automobile is dedicated to sustainable mobility innovation on its path to becoming a world-class automotive brand.
