Clinch Introduces AI-Driven Tools for Enhanced Ad Campaign Efficiency
NEW YORK – March 4, 2025 – Clinch, a technology company specializing in AI-powered advertising solutions designed to improve efficiency and campaign effectiveness, announced the release of two new creative features within its Flight Control platform: Dynamic Fonts and Automated Dynamic Video Subtitles. These innovations aim to empower global advertisers, streamlining creative processes, reducing time-to-market, and delivering personalized messages to localized markets with unprecedented ease and efficiency. Clinch reports an average 2x improvement in speed-to-market for major global enterprise retailers using these new tools.
“At Clinch, we understand the significant challenges that multinational brands face when scaling their creative content for diverse global audiences,” stated Ram Alon, VP of Product at Clinch. “These new features directly address those pain points. They equip our clients with the necessary tools to effectively overcome language barriers, maximize the impact of their advertising initiatives, and achieve greater campaign success.”
Dynamic Fonts: Ensuring consistent visual branding across languages
The novel Dynamic Font feature allows for the seamless representation of styled fonts for non-Latin languages (e.g., Chinese, Japanese, Korean) in both display and video ad formats. This is a significant advantage. It allows advertisers to overcome the difficulty caused by the large number of glyphs in these languages, which can be difficult to represent using standard ad serving techniques while maintaining acceptable file sizes.
By integrating multiple languages into a single creative template and automatically serving the appropriate language-specific font in real-time, Dynamic Fonts drastically cuts down on duplication, decreases overall production expenses, and accelerates the speed-to-market delivery. Flight Control’s Ad Builder automatically adjusts fonts based on serving scenarios such as geographic location and browser language settings. This provides visual consistency and operational agility across different markets.
Automated Dynamic Subtitles: Maximizing Engagement and Accessibility
Recognizing the steadily increasing demand for video content, and the vital role of subtitles in boosting engagement, Clinch has introduced a new automated solution for video subtitles. Advertisers can now overlay subtitles in multiple languages within a single creative template, automatically presenting the correct language subtitle based on factors like geographical location and device settings.
This dynamic automation reduces production bottlenecks. It provides viewers worldwide with consistent brand messaging and broader accessibility. These advancements represent a major step forward in omnichannel advertising efficiency, helping brands to scale global ad campaigns more effectively while simultaneously ensuring a seamless, personalized experience for viewers, regardless of language or location.
Key Advantages for Global Advertisers:
- Reduced Production Costs: Eliminate the need for producing multiple creative versions in different languages.
- Accelerated Speed-to-Market: Streamline creative workflows, and launch campaigns faster.
- Improved Brand Consistency: Maintain both visual and messaging consistency across all markets.
- Enhanced Audience Engagement: Deliver personalized, accessible content to diverse audiences.
- Simplified Collaboration: Consolidate creative feedback and insights within the Flight Control platform.
For more information, contact [email protected].
About Clinch
Clinch is an AI-driven advertising technology company. They enable brands and agencies to deliver relevant advertising across all channels in a more efficient and effective manner. Their highly intuitive SaaS platform, Flight Control, streamlines and automates workflows for all campaign stakeholders, from creative production at scale to omnichannel ad serving, to advanced DCO and unique consumer intelligence—all while reducing time, cost, and errors.
For further information, visit www.clinch.co.
