Crypto.com has entered into a partnership with Tawasal Al Khaleej, a prominent technology and AI firm in the United Arab Emirates (UAE), marking a strategic move to expand its presence in the Middle East.
Strengthening Crypto.com’s Regional Footprint
This collaboration aims to integrate Crypto.com’s platform with Tawasal’s network and the Tawasal Superapp, a widely-used digital ecosystem. This integration will grant nearly four million users in the region direct access to crypto trading and related services.
The partnership will unfold in two phases. Initially, Tawasal Al Khaleej will refer potential partners in the UAE and wider Middle East to Crypto.com’s platform. Eric Anziani, President and COO of Crypto.com, stated, “Our partnership with Tawasal opens up a world of possibilities for Crypto.com to integrate our industry-leading products and services into their impressive tech projects.”
He added, “This partnership is an outstanding example of how the UAE tech ecosystem is thriving and where the integration of digital assets products can benefit companies and consumers alike, giving simplified access to cryptocurrency, which not only encourages adoption but also progresses the development of our industry.”
The second phase involves integrating Crypto.com’s offerings directly into the Tawasal Superapp, further expanding the accessibility of cryptocurrency trading to millions of users in the UAE.
Boosting Crypto Adoption in the UAE
The UAE has actively fostered an environment conducive to digital assets, with regulatory frameworks that encourage blockchain innovation and fintech. Crypto.com’s partnership aligns with the region’s embrace of fintech.
This move is anticipated to accelerate cryptocurrency adoption, making it easier for UAE residents to engage in digital asset transactions securely. Eric Leandri, CEO of Tawasal, noted on the collaborative effort, “By combining their services and digital assets with our blockchain technologies, we’re reaffirming our commitment to delivering safe, interactive, and easy-to-use digital experiences to our customers.”
This partnership is expected to significantly enhance Crypto.com’s visibility locally and broaden its reach, potentially serving as a catalyst for wider crypto adoption in the region. Leandri further added “In return, Tawasal SuperApp is poised to provide Crypto.com with unparalleled visibility and expose their financial products to the local market, further expanding their reach and presence.”
