Cvent Acquires Spatial Event Design Technology Provider Prismm
Cvent, a leading meetings, events, and hospitality technology provider, has acquired Prismm, a company specializing in spatial event design technology. This acquisition strengthens Cvent’s position in the event planning industry by enhancing its 3D event diagramming capabilities.
The acquisition of Prismm reflects Cvent’s commitment to setting industry standards for immersive and collaborative event planning technology. With Prismm’s technology, Cvent aims to provide better tools for event professionals and hoteliers to create engaging experiences and maximize revenue.
Key Benefits of the Acquisition
For hoteliers and venue operators, Prismm’s technology offers:
- Streamlined event creation through accessible online diagramming tools
- Elevated sales and marketing through dynamic 3D virtual tours
- Improved customization and competitive differentiation
For event professionals, it provides:
- Simplified sourcing through virtual site visits and accurate space visualization
- Enhanced planning with precision floor plans and templates
The acquisition also improves collaboration between stakeholders through cloud-based diagramming and seamless communication via detailed virtual representations of event spaces.
“In today’s digital-first landscape, online collaboration is mission-critical,” said Jim Abramson, Cvent’s Vice President of Product Management. “Our acquisition of Prismm demonstrates our commitment to providing hotels, venues, and planners with collaborative online tools to create exceptional event experiences.”
Yaron Lipshitz, CEO of Prismm, added, “Combining our 3D design capabilities with Cvent’s extensive network and industry expertise will empower event professionals and hoteliers to create unforgettable experiences and drive significant business growth.”
Nfluence Partners served as the exclusive financial advisor to Prismm on the transaction.
About Cvent and Prismm
Cvent is a leading provider of meetings, events, and hospitality technology with over 5,000 employees and 24,000 customers worldwide. Prismm is a global leader in spatial design technology, serving over 5,500 organizations.
The acquisition marks a significant step in Cvent’s efforts to enhance its event planning and management capabilities, providing better solutions for both event professionals and hospitality businesses.
