Cvent, a leading meetings technology company, has strengthened its event-diagramming and hotel marketing capabilities through the acquisition of Prismm, a platform that creates photorealistic 3D representations of hotels and event spaces. Formerly known as Allseated, Prismm’s technology facilitates virtual tours and walkthroughs, enhancing collaboration between hoteliers and event planners.
Key Features and Benefits
The acquisition brings several key benefits to both hotel clients and event planners:
- Enhanced Virtual Tours: More robust virtual site visits can be conducted before, during, or instead of physical inspections, helping visualize alternative hotel spaces.
- Improved Layout Diagramming: Collaborative floor plans and templates enable easier modification of layouts, seating arrangements, and decor.
- Advanced Sales and Marketing: 3D virtual tours allow remote exploration of hotel properties, enhancing their sales and marketing capabilities.
- Streamlined Collaboration: Real-time, cloud-based collaboration simplifies the event planning process, allowing planners to share virtual representations with stakeholders.
Evolution of Event-Tech
Prismm’s technology evolved from Allseated, which launched in 2014 with a focus on 2D floor and event planning. By 2018, it introduced a 3D dynamic layout tool for more immersive experiences. The platform continued to develop through the pandemic, aiming to unify showcasing and selling event spaces with designing and planning events.
“In today’s digital-first landscape, online collaboration is mission-critical to getting business done,” said Jim Abramson, Cvent’s vice president of product management. “Collaborative, easy-to-use virtual event-design technology has become an expectation among event organizers.”
The acquisition, advised by Nfluence Partners, underscores Cvent’s commitment to meeting the growing demand for virtual event-design technology while helping hotels simplify their event planning processes and maximize revenue.
