Cvent Acquires Prismm to Enhance Event Technology
Cvent has announced its acquisition of Prismm, a company specializing in spatial event design technology. This move reinforces Cvent’s commitment to setting industry standards for immersive 3D event diagramming technology. Over 5,500 event venues, hotels, planners, and vendors currently use Prismm’s platform to connect, collaborate, and design immersive event spaces within dynamic virtual environments.
The acquisition is expected to deliver significant value to both event and hospitality professionals. Key benefits of Prismm’s immersive, interactive event design technology include streamlined event creation, elevated sales and marketing capabilities, and improved customization options for hoteliers and venue operators. For event professionals, the technology simplifies venue sourcing and enhances event planning through precision floor plans and templates.
Jim Abramson, Cvent’s VP of Product Management, commented on the acquisition, stating, “In today’s digital-first landscape, online collaboration is mission-critical. Our acquisition of Prismm illustrates our commitment to meeting the growing demand for collaborative, easy-to-use virtual event design technology.”
Yaron Lipshitz, CEO of Prismm, expressed pride in joining forces with Cvent, saying, “Combining our 3D design capabilities with Cvent’s extensive network and industry expertise will empower event professionals and hoteliers to create unforgettable experiences and drive significant business growth.”
The acquisition is set to benefit Cvent’s vast ecosystem of over 145,000 planners and nearly 340,000 hotels and venues, enhancing their ability to deliver bigger and better events through improved collaboration and communication.
