TYSONS, Va. – Cvent, a major player in the meetings, events, and hospitality technology sector, has announced the acquisition of Splash, an event marketing technology company. Splash’s platform is designed to assist marketers in crafting brand-aligned, measurable, and repeatable event programs that boost sales and generate leads. Over 500 organizations, including more than 60 Fortune 1000 companies, currently utilize Splash for their event marketing requirements.
The aim of this acquisition is for both companies to continue investing in their respective products and to provide enhanced services to their clients, ultimately accelerating event success. Events represent a significant marketing expenditure, second only to online advertising, and are considered a key component of effective marketing strategies, facilitating both lead generation and business growth.
According to a recent Gartner® Magic Quadrant™ report on Event Technology Platforms, the increasing prominence of smaller, regional events is one of the key market trends. Many companies are now leveraging these field marketing events to maximize interactions with key customers and prospective clients. The acquisition of Splash by Cvent signifies its dedication to widen the scope of premier event technology beyond dedicated events teams and provide user-friendly tools to increase engagement and enhance pipeline development.
The acquisition of Splash is intended to empower marketers by providing them with access to more potential buyers, and to assist in growing their business, through the use of intuitive tools that simplify event registration, boost attendance, and streamline the implementation of event programs.
Further advantages include generating brand awareness and strengthening brand recall through cutting-edge marketing templates and a customizable asset library, which ensures a uniform brand experience. Robust reporting solutions and compatibility with a company’s existing MarTech stack are also features that allow for precise measurement of event results, strategic improvements, and accelerated sales.
Matthew Curry, Interim CEO of Splash, stated, “We admire Cvent’s long-standing innovation and industry leadership, particularly as we see growing recognition of the importance of events among marketers and CMOs. For more than a decade, we’ve been helping marketers create successful, repeatable events through our powerful, intuitive tools. With Cvent, we look forward to further accelerating event marketing success, making it more accessible, measurable, and impactful for businesses globally.”
Reggie Aggarwal, Cvent’s CEO and Founder, commented, “The convergence of marketing and events with a technology-driven approach presents a very exciting growth opportunity. Merging Splash’s proficiency in field marketing events with our comprehensive event and marketing platform strengthens our ability to assist marketers in creating and executing highly impactful, on-brand event programs that deliver tangible results.”
Splash logo
About Cvent
Cvent is a leading technology provider for the meetings, events, and hospitality industries. As of December 31, 2023, the company employed over 4,800 people and had approximately 22,000 customers worldwide. Established in 1999, Cvent offers a comprehensive platform for event marketing and management. It also operates a global marketplace where event professionals can work with venues to develop engaging and impactful experiences. The company is headquartered in Tysons, Virginia, just outside Washington D.C., and has additional offices around the world to support its growing international customer base.
The company’s extensive event marketing and management platform supplies software solutions to event organizers and marketers, assisting with services such as online event registration, venue selection, event marketing and management, as well as both virtual and on-site solutions and tools for attendee engagement. Cvent’s product suite is designed to automate and simplify the complete event management lifecycle and optimize the impact of in-person, virtual, and hybrid events. Hotels and venues also utilize Cvent’s supplier and venue solutions to secure additional group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions help to optimize every aspect of the event management value chain. The company has empowered clients around the world to manage millions of meetings and events.
About Splash
Splash is a global event marketing technology company that enables organizations to host brand-compliant, measurable, repeatable, and compliant event marketing programs (live, hybrid, and virtual) and digital experiences, at scale. Splash helps companies execute more impactful events through the use of brand-compliant templates, real-time integrations, and in-depth insights into attendee engagement and ROI. With Splash, event professionals can simplify their processes, improve their brand’s visibility, and better measure their results through a single, powerful platform.
