Cvent, a leading provider of meetings, events, and hospitality technology, has released its Cvent Event Industry Report 2025 Middle East Edition. The report reveals a significant increase in demand for event planning across various formats in the Middle East. A 63% rise is projected for in-person events, webinars, virtual events, and hybrid events, indicating a positive outlook for the region’s event industry.
The Middle East market is expected to see increased spending on events, with 70% of event professionals planning to allocate more funds. Organizations are willing to invest in event technology if additional resources are available. The top factors driving the choice of Event Management Technology include brand reliability, ease of use, and comprehensive platforms.
Experiential events are becoming a priority, with 47% of respondents citing the enhancement of event experiences as a primary factor for increasing event budgets. The use of Artificial Intelligence (AI) is on the rise, with 80% of organizations leveraging it for event planning, design, management, and marketing.
The industry is also showing a commitment to sustainability and accessibility. 86% of respondents have set sustainability targets for their events this year, and 77% are willing to track the carbon footprint of their events and attendees. This collective effort towards sustainability is shaping the future of events in a positive direction.
Gokul Bajaj, AVP of Sales & General Manager, Dubai, noted, “The Middle East is a hotspot for world-class events, attracting tens of thousands of attendees both in-person and virtually each year. Event professionals are increasingly focused on creating immersive experiences to boost Return on Experience (ROE) and utilizing event technology for better Return on Investment (ROI). While data security remains a challenge, there is an opportunity to develop more reliable event technology platforms with advanced security features. Integrating eco-friendly practices into event designs is becoming a vital competitive edge.”
The report highlights the dynamic nature of the event industry in the Middle East, with a focus on technology, experience, and sustainability.
