With the rise of cloud computing, artificial intelligence, and increasing cyber threats, small and medium-sized businesses (SMBs) require reliable technology partners more than ever. The growing adoption of AI tools like Copilot, already used by 75% of employees to boost productivity, positions Microsoft Partners to provide critical support. However, many partners face skill gaps and capacity constraints, potentially affecting revenue.
The Importance of Partner Ecosystems
Scaling operations independently can be challenging due to the investment required for specialized skills and talent. Research indicates a growing trend of enterprises turning to partner ecosystems to keep pace with the rapid development of technology. According to recent research, “Providing the complex products and services customers want at the speed they expect has become increasingly difficult for any single company.” The key to success lies in combining complementary skills, values, and approaches while safeguarding intellectual property and nurturing customer relationships.
Dicker Data’s Partner-First Community
Dicker Data strongly supports Microsoft Partners to enhance their customer service and business growth. As the leading Australian and New Zealand (ANZ) distributor for Microsoft 365, Copilot, Azure, and Business Applications, Dicker Data has established an exclusive, partner-to-partner community founded on the belief that collaboration drives mutual success.
Sarah Loiterton, Dicker Data’s General Manager for Microsoft Cloud, emphasizes their commitment to partners: “What truly sets Dicker Data apart is our focused commitment to partners. We do not – and never will – offer competitive services or work directly with end-user customers. We’re here to build and protect our partners’ intellectual property and customer relationships.”
Jason Wornham, General Manager of FUJIFILM IT Services, highlighted the strength of the partnership: “We really feel like it’s a genuine partnership when we work with them… it feels like an extension of my own team.”
Real Results Across the Microsoft Ecosystem
Dicker Data’s partner-first strategy yields tangible results across the Microsoft ecosystem:
Leading in Security and Compliance
Diamond IT’s partnership with Dicker Data enabled them to build a profitable, demand-driven, managed Governance, Risk, and Compliance (GRC) offering that provides continuous value to businesses. Robert Buck, Founder & Managing Director of Diamond IT, states, “This isn’t just rolling out security technology – it’s about providing comprehensive GRC consulting that maps hundreds of controls across people, processes and systems.”
Accelerating AI and Cloud Innovation
Ingrity has significantly advanced their AI capabilities, including Microsoft Fabric, thanks to Dicker Data. Randeep Goyal, Data & Analytics Director at Ingrity, says, “Dicker Data has helped us progress significantly in building our AI capability, including Microsoft Fabric. They’ve enabled us to be at the forefront of the evolving technology landscape.”
Truis, a Brisbane-based company, utilized Dicker Data’s expertise to design a cloud solution and go-to-market strategy that boosted services and annuity revenue. Ian Nearhos, Head of Strategy at Truis, says, “We have a truly strategic relationship with Dicker Data. Nothing is too much trouble for them – it’s a two-way street.”
Growing Revenue and Cutting Costs
Perth-based CMTG has unlocked significant value through their partnership. Stephen Doney, Client and Vendor Relationship Manager at CMTG, states, “With Dicker Data, we’re in safe hands. They helped us navigate the Microsoft portal, and suddenly the tap started to flow.”
Falco achieved a 25% revenue increase due to its partnership with TechClick, allowing one customer alone to save $250,000 in hardware costs. Byron Da Silva, Managing Director at Falco, says, “Thanks to our partnership with TechClick, Falco now has limitless opportunities for business growth.”
Hands-on Technical and Strategy Support
Justin Melton, CEO of Chill IT, highlighted Dicker Data’s expertise: “They’ve got really high levels of technical expertise… and they’re enthusiastic and energetic in terms of bringing ideas and solutions to us.” David Crotty, Managing Director of Intergy Consulting, echoes this sentiment: “There’s a reason why they’re Australia’s most trusted distributor.”
Growing Together
The rapid adoption of cloud technologies, AI, and enhanced security requirements presents Microsoft Partners with a unique opportunity to evolve into trusted long-term partners. Dicker Data’s partner-first community empowers partners to capitalize on these transformations by bringing complementary skills together while protecting intellectual property and customer relationships. To learn more about how Dicker Data can help, explore partner testimonials.
