du, a prominent telecom and digital services provider in Dubai, UAE, has announced the internal rollout of Microsoft 365 Copilot.
This initiative is designed to boost workplace productivity, aligning with the UAE’s national strategy for AI adoption. The implementation of Copilot aims to equip du employees with advanced AI tools, fostering enhanced collaboration, streamlining work processes, and increasing overall efficiency.
This collaboration between du and Microsoft underscores the importance of embracing technological advancements. It represents a significant move towards modernizing the workplace using AI, redefining standards of operational excellence and innovation within the telecommunications sector.
As the initial phase of this implementation begins, du has started testing Microsoft 365 Copilot with a select group of employees.
Fahad Al Hassawi, Chief Executive Officer at du, stated, “Our partnership with Microsoft to integrate Copilot demonstrates du’s commitment to digital transformation, by giving our team access to tools that boost productivity and creativity. Injecting AI into our daily operations allows us to establish a new standard in efficiency and employee empowerment, offering exceptional service delivery to benefit our customers.”
Naim Yazbeck, General Manager of Microsoft UAE, also shared his perspective. “du’s adoption of Copilot is a key step towards AI-driven innovation. The deployment of Microsoft 365 Copilot reflects our mutual commitment to transforming workplace productivity and customer experiences. With Copilot, du is streamlining workflows and enabling employees to concentrate on high-value tasks and innovation.”
The AI market is projected to reach a market volume of $4.285 billion by 2030. This highlights the substantial value and potential of integrating AI into business operations, especially in sectors looking to modernize and improve efficiency, such as telecommunications. Through the integration of Microsoft 365 Copilot, du is strategically improving its operational capabilities by utilizing AI and other advanced technologies. This adoption supports industry-wide transformation and positions du to become an AI-native telco, maximizing AI’s capacity to encourage innovation and raise operational efficiency.
The adoption of Copilot is projected to significantly reduce manual workloads, speed up task completion, furnish real-time insights to support better decision-making, and improve collaboration across all departments.
About du du enriches lives by providing a comprehensive range of mobile, fixed, broadband, entertainment services, and fintech solutions. Through a digital-first approach, underpinned by dependable fiber and 5G technology, du offers tailored solutions that incorporate cloud computing, AI-driven analytics, advanced cybersecurity, and IoT integration. As a trusted digital telco enabler driving the UAE’s digital transformation, du collaborates with a dynamic network of partners to advance innovation and societal progress, shaping a more connected and digitally advanced future for the region.
