Eagle Eye, a leading SaaS and AI technology company specializing in loyalty, personalized promotions, and omnichannel marketing solutions, has partnered with Ecrebo, a global technology firm delivering targeted point-of-sale (POS) marketing. This strategic partnership combines both companies’ capabilities to power personalized and real-time ‘smart messaging’ for enterprise retailers globally.
Ecrebo’s solution, trusted by prominent supermarkets and specialty retailers in Europe and North America, provides an effective way to engage shoppers during the checkout process and is compatible with any POS software system. Eagle Eye’s AIR platform is a premier digital marketing solution for the retail industry, enabling leading retailers worldwide to create personalized loyalty interactions and promotions across channels and at scale.
By integrating these two solutions, retailers can now deliver both mass and personalized messages, promotions, and rewards directly on customers’ physical and digital shopping receipts. This smart messaging can significantly increase loyalty program engagement, boost promotional efficiency, and drive incremental sales. The partnership unlocks various compelling use cases, including:
- Incentivizing loyalty program sign-ups
- Driving higher retail media engagement
- Incentivizing app downloads
- Issuing personalized product or category recommendations
- Increasing loyalty program engagement
- Developing a new revenue stream by enabling suppliers and third-party partners to deploy marketing campaigns via the receipt
Tim Mason, CEO of Eagle Eye, stated, “By combining Ecrebo’s POS marketing technology with our AIR platform’s advanced personalization capabilities, we’ll drive exceptional value for our retail partners worldwide. At-the-till marketing is proven to increase customer engagement and deliver effective promotions; through this partnership, Eagle Eye and Ecrebo are supercharging retail marketing at checkout.”
David Buckingham, CEO of Ecrebo, added, “Eagle Eye’s expertise in digital marketing and loyalty makes them a natural partner, helping us expand our footprint and take smart receipt marketing to the next level. We look forward to a long and mutually beneficial relationship, generating meaningful results for retailers and their customers.”
