Event Footprints is set to host the second installment of its ‘Best Foot Forward’ event measurement webinar series. The upcoming session, titled “Why Attendees Do What They Do: The Psychology Behind Exceptional Experiences,” will delve into the psychological factors shaping attendee behavior. The webinar is scheduled for Wednesday, March 12th, at 2:00 PM GMT.
This session will explore how event organizers can create impactful experiences and effectively measure engagement. Attendees can expect an interactive discussion, live polls, and practical tips on leveraging behavioral science, event technology, and data-driven insights to optimize engagement and demonstrate event ROI.
The webinar will feature a panel of industry experts, each offering unique insights:
- Victoria Matey, Event Psychology Advisor: Matey specializes in applying psychological principles to event design and strategy. (matey.events)
- Vanessa Lovatt, Founder, Event Tech World: Lovatt is an event technology expert, connecting and educating event tech users globally. (eventtechworld.com)
- Rob Curtis, Founder, Event Footprints: Curtis focuses on event measurement and engagement, helping organizers analyze attendee behavior. (eventfootprints.com)
Designed for event organizers, planners, and marketers, the webinar will offer practical takeaways on the psychological drivers influencing attendee behavior, the role of personalization in fostering stronger connections, how technology can enhance engagement and measure success, and simple methods for tracking and demonstrating event ROI. Attendance is free, and interested parties can register via the Event Footprints website.
