Event Footprints has announced the second installment of its ‘Best Foot Forward’ event measurement webinar series, bringing together industry experts to explore the psychology behind attendee behavior.
The session, titled “Why Attendees Do What They Do: The Psychology Behind Exceptional Experiences,” is scheduled for Wednesday, March 12th, at 2:00 PM GMT. This webinar aims to delve into the underlying reasons for attendee actions at events, providing insights on designing impactful experiences and effectively measuring engagement.
Attendees can anticipate an interactive discussion, audience polls, and practical guidance on the following key topics:
- How behavioral science shapes attendee engagement
- Designing the attendee journey to encourage desired actions
- Utilizing event technology to measure and optimize engagement
- Demonstrating event ROI through data-driven insights
The webinar panel includes respected industry leaders:
- Victoria Matey, Event Psychology Advisor – A specialist in applying psychological principles to event design and strategy.
- Vanessa Lovatt, Founder, Event Tech World – An experienced event technology expert.
- Rob Curtis, Founder, Event Footprints – Focused on event measurement and attendee engagement.
Designed for event organizers, planners, and marketers, the session will offer actionable strategies for creating more engaging experiences. The webinar will cover the psychological factors influencing attendee behavior, the importance of personalization, the role of technology in enhancing engagement, and methods for tracking and demonstrating event ROI.
In today’s competitive landscape, understanding and influencing behavior is crucial for event professionals seeking to create memorable and impactful experiences.
The webinar is free to attend, and registration is available on the Event Footprints website.
