Event Tech Check: New Tools and Trends
BizBash dives into the latest technological advancements shaping the events industry.
BizBash recently highlighted some of the most innovative meetings of 2024, featuring tech-driven solutions from major brands. These events showcased AI’s growing role in creating engaging and efficient experiences. One standout example was the tech-forward Visa Payments Forum, produced by Imagination in partnership with Wilson Dow Group, which utilized a central LED cube displaying dynamic content.
AI’s Impact on Event Planning
A white paper from HeadBox, a U.K.-based B2B meeting and event platform, explores how AI is transforming the event industry. Andrew Needham, the company’s CEO and founder, explains that AI tools can help boost attendee engagement and support sustainability, and HeadBox is committed to providing innovative AI solutions to its clients.
New Event Technology Tools
Several new tools aim to streamline the event planning process and enhance the attendee experience:
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Bizzabo’s Event OS Copilot: This AI-powered assistant, trained on Bizzabo’s extensive knowledge base, provides event organizers with instant access to walk-throughs, resources, and answers to their specific questions.
Eran Ben-Shushan, co-founder and CEO of Bizzabo, says that Copilot enhances the customer experience with the power of generative AI.
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PCMA and Gevme’s Spark: This generative AI tool helps event professionals identify viable destinations and venues that meet their specific needs. The tool now boasts over 9,000 users.
PCMA and CEMA president and CEO Sherrif Karamat highlight Spark’s role in connecting the supply and demand side of the business.
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RAD Intel’s RAD Score: This data-driven tool leverages AI to help marketers identify authentic and effective influencer partnerships, analyzing factors like shared interests and engagement metrics. Jeremy Barnett, CEO of RAD Intel, emphasizes the focus on the intelligence and strategic value for their clients.
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Apple AirTags: Introduced in 2021, AirTags have new applications for event professionals. The new “Share Item Location” feature allows real-time tracking of event shipments and critical materials. This feature can be particularly useful for items traveling across the country.
Industry News
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Encore launched its Overtime Savings Program and other people-first initiatives. The program, powered by UKG’s payroll technology, supports Encore’s employees, many of whom work in markets with seasonal business.
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The International Association of Exhibitions and Events (IAEE) announced a three-year partnership with Snöball to launch a peer-to-peer marketing initiative at the upcoming Expo! Expo! event. This partnership supports IAEE’s broader strategy and membership initiatives.
