Event Tech Check: New Tools Emerge for Event Success
Event professionals are constantly seeking new ways to elevate experiences, and technology continues to provide innovative solutions. This month, we’re diving into fresh tools for engagement, video creation, data analytics, and more.
Engagement & Immersive Experiences
Interactive technology is transforming how audiences experience events. An example of this occurred earlier this year at a UNICEF art exhibition in Houston.
The exhibit, titled “Heart Strings,” showcased the power of interactive design. Multimedia studio Moment Factory created rooms where lights and sounds responded dynamically to attendees’ voices, blending them with those of children featured in UNICEF footage. This immersive approach helped to create a deeply emotional connection with the event’s core message.
Tech Innovations for Events
Several companies are pushing the boundaries of what’s possible in the event space:
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GlobalMeet: The webcasting solutions provider has introduced AI-powered features to enhance virtual event engagement. Its Live Studio now uses AI to adjust presenter face framing, promoting eye contact and inclusivity. Voice and visual detection also intelligently manage screen layout, leading to optimized user experience
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Datafy: This analytics and ad-tech platform offers a new generative AI tool specially designed for destination marketing organizations (DMOs). It’s designed to integrate directly into the platform’s data analytics software to summarize large amounts of data, identify trends, and provide insights, saving time for DMO professionals.
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Stationhead: The social streaming app allows fans and artists to connect and stream music together live. A recent listening party for Taylor Swift’s album demonstrated the platform’s capabilities, driving over a million streams in less than 24 hours. The platform allows up to four speakers per station, and fans can interact by sending gifts, sharing emojis, and using the chat function.
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Pictory: The AI-powered video technology provider received a U.S. patent for its video synopsis system. The system leverages custom large language models to condense extended video content into concise clips. The system transcribes spoken words into text, organizes them by topic, and clusters those to create a summary.
Company News and Updates
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Cvent: The events and hospitality tech provider has appointed Andreas Heckmann as its new chief customer officer. He brings decades of experience at SAP and will head Cvent’s client services organization to improve customer experiences.
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David’s Bridal: The company unveiled its Fall 2024 collection via a digital strategy on TikTok to reach Gen Z and Millennial consumers.
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IHG Hotels & Resorts: The company launched AirPlay in some hotel rooms to enable guests to stream content from their Apple devices to in-room TVs.
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Sphere Entertainment Co.: The company announced Ned McNeilage as chief creative officer of Sphere. In this new role, McNeilage will shape the creative and brand strategy and oversee its brand strategy and design teams.
