Event Tech Check: New Tools to Measure Event Success, Attendee Emotions, and More

Event Tech Check: New Tools to Measure Event Success, Attendee Emotions, and More

BizBash dives into the newest tech solutions for events of all types, alongside must-know industry developments.

Atlanta Pride’s Futuristic Kickoff

The 2024 Atlanta Pride Official Kickoff Party, hosted at the Georgia Aquarium on October 10, embraced an “Intergalactic Futuristic Disco” theme. Designed by YES Event Designs, the event blended retro vibes with cutting-edge technology and interstellar aesthetics. A custom-built LED DJ booth in the shape of a spaceship displayed dynamic, cosmic videos, while holographic projections filled the venue with swirling galaxies and twinkling stars. The dance floor was an interactive, glowing LED surface that responded to the music, creating a kaleidoscopic display. Active Productions managed the event’s audio-visual elements.

Tech in Action

In related news, BizBash also reported on a multisensory “Sleepy Hollow” exhibition in New York, where guests could pick pumpkins under a sunset generated with tablets and LED screens using ChatGPT. Attendees could draw cloud designs and project them onto the screens.

Additionally, the Worlds Away music festival utilized technology as an immersive tool for festivalgoers, with features such as an AR scavenger hunt, a digital graffiti wall, and virtual merchandise try-ons.

New Event Technology

• Event Benchmark Assessment: RainFocus launched the Event Benchmark Assessment to help organizations compare event performance against industry standards by using data from thousands of events. This self-guided tool allows event professionals to measure metrics from registration through post-event feedback.

  Brian Gates, senior vice president of industry strategy at RainFocus, noted that “Events are an extremely valuable resource for zero- and first-party data critical to the success of sales and marketing teams post-event.” He added that the tool leverages vast amounts of data from events for major companies like Adobe and Cisco.

• Joy Index: Bishop-McCann launched the Joy Index, an AI-powered tool that assesses attendee engagement during events. By using facial analytics and wearable technology, the Joy Index measures participant emotional responses and energy levels. The tool offers real-time insights, providing data-driven feedback in place of traditional post-event surveys, to create more impactful, and joyful, experiences.

  According to Rob Adams, CEO and owner of Bishop-McCann, “With the Joy Index, we’re moving beyond vanity metrics like five-star ratings. Our approach lets us track real-time engagement, moment by moment, to see exactly how attendees are reacting.”

• BeCause & GDS-Movement Partnership: BeCause, a Danish sustainability data platform, has partnered with the Global Destination Sustainability Movement (GDS-Movement) to provide tourism organizations with instant access to eco-certification data for hotels, restaurants, and attractions. This integration enables destination management organizations to monitor and verify sustainable practices, supporting data-driven strategies to minimize greenwashing. Andrew Stokes, director of VisitEngland, stated that “VisitEngland is working with BeCause to ensure access to their platform can help England’s tourism industry meet the growing demands of visitors seeking environmentally responsible experiences.”

• Meetingselect & Shiji Group Integration: Meetingselect, a global meeting and event management platform, has partnered with hospitality tech company Shiji Group. The integration allows venues to receive and manage instant booking requests directly through their websites. Meetingselect’s director of technology partnerships, Anne Beekman-de Ruiter, stated that the integration helps venues “enhance their efficiency and visibility, making it easier for them to attract and manage bookings from our extensive client base.”

• PixMob’s NOVA Armrest: PixMob partnered with the LA Clippers and DreamSeat to launch the NOVA Armrest at LA’s Intuit Dome. The armrest installation turns stadium seats into a digital canvas by synchronizing with music, game moments, and audience actions, creating immersive light shows. Each armrest also includes USB charging and NFC connectivity.

  J-O Dalphond, partner and chief commercial officer of PixMob, explained that their goal is “to create a moment known as ‘Collective Joy,’ when the audience shares a unifying moments of awe when the venue lights up.”

• Persana AI: LinkedIn alumni Rush Shahani and Sriya Maram launched Persana AI, an app designed to transform sales intelligence with AI-powered automation and real-time data integration, having secured $2.3 million in seed funding. With its advanced AI and machine learning, Persana AI helps go-to-market teams to boost efficiency and reduce sales cycles.

  According to Sriya Maram, co-founder and CEO, “Our long-term vision is for Persana AI to become the central GTM platform for managing the entire customer journey.”

• Tripleseat & Amaze Insights Integration: Tripleseat has integrated with Amaze Insights to offer hotels a streamlined way to consolidate and analyze sales and catering data from multiple platforms in one place, enabling faster, data-driven decisions.

• Datafy Team Expansion: Datafy broadened its team of tourism and retail industry experts with the addition of Anna Blount, Chris Christmas, and Keri Hanson, who will help Datafy continue its growth.

• RainFocus Acquisition: RainFocus has acquired WebEvents Global to reinforce their position and leverage WebEvents Global’s relationships with enterprise technology organizations.

• Vieu Raises $11 Million: AI startup Vieu has secured $11 million in funding to expand its platform, the Vieu Sales Graph, which focuses on relationship-building to streamline B2B sales. The platform uses AI-powered insights to help sales teams make meaningful connections and save time throughout the process.