Recent Developments in Event Technology
The event industry continues to evolve with the integration of artificial intelligence (AI) and innovative technologies. Recent news highlights include the launch of AI-powered tools for exhibitors and event organizers, new product developments, and strategic partnerships.
AI-Powered Tools for Events
One trade show organizer noted that a new AI agent is a game-changer for event marketers. This AI platform empowers organizers to boost lead conversion rates while cutting their workload in half. The AI agents automatically prioritize leads, personalize follow-ups, and measure campaign performance across existing tech stacks.
Other notable developments include:
- Cvent acquiring Prismm
- Expo CCI partnering with 42Chat
- Freeman, ASP, and XL8 rolling out next-gen solutions for trade shows
- PCMA partnering with Zenus on sentiment analysis
Industry Partnerships and Launches
Several companies have announced new partnerships and product launches:
- Informa is launching a new trade show for residential construction through a media partnership
- Diversified is launching a standalone event for the outdoor industry
- Fanatics Events has partnered with Komo Tech to enhance attendee engagement
- EventsPass, FFAIR, and GlobalMeet have formed partnerships and launched AI offerings
These developments demonstrate the ongoing innovation and investment in the event technology sector, with a particular focus on AI and enhancing event experiences.
