EventsAir Report Highlights Top Trends and Challenges for Event Professionals in 2025

A recent report from EventsAir, a global events management platform, sheds light on evolving trends in the international events landscape. Titled “Navigating the State of Events: Insights and Strategies for 2025,” the report provides a comprehensive industry analysis of the latest trends, challenges, and opportunities within the events sector worldwide.

The report delves into key areas, including emerging technologies, shifting attendee expectations, and the critical factors that influence global event success. The research includes survey responses from over 370 event professionals and interviews with industry leaders, offering event planners valuable guidance.

Key findings from the EventsAir report include:

• Budget Limitations: A primary concern for event professionals, with 63.5% of respondents citing financial constraints as their biggest challenge.
• Importance of In-Person Events: Over 95% of event professionals rate in-person events as “very important” or “moderately important.”
• High-Quality Content: According to 79.7% of event professionals surveyed, high-quality content is the most important factor for event success.
• Technology’s Role: Technology plays a critical role in modern event planning, with 79.3% of event professionals using event management software.
• Attendee Engagement: 42.7% of respondents struggle to keep attendees engaged, highlighting the challenge of distractions and digital fatigue.

“The global events market is undergoing unprecedented change, driven by technology, shifting attendee behaviours and new industry challenges,” said Renee Elliott, chief customer officer at EventsAir. “We invested in producing this report to provide event planners with a clear understanding of these transformations, empowering them to adapt, innovate and excel in this dynamic environment.”