LOS ANGELES, April 7, 2025 – Fremantle has partnered with Prime Focus Technologies (PFT) and Amazon Web Services (AWS) to develop a future-proof global content supply chain platform. This platform, built on AWS, will unify Fremantle’s operations across markets, providing real-time visibility into content workflows and enabling faster time-to-market for assets.
Key Features of the Platform
The platform will utilize the latest cloud technologies, benefiting from the scalability, security, and flexibility of cloud computing. Fremantle will also integrate PFT’s CLEAR® Smart MAM solution, which features agentic AI capabilities to enrich content with contextual metadata, streamline workflows, and enhance operational efficiencies.
Quotes from Industry Leaders
“A robust content supply chain is crucial for monetizing content effectively. We’re excited to collaborate with PFT and AWS to achieve our digital transformation goals,” said Jens Richter, CEO Commercial and International at Fremantle.
Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies, added, “Our solution is designed for global content studios like Fremantle. We’re thrilled to partner on this transformative journey and enable their vision of a modern, AI-powered supply chain.”
Andy Stephenson, Head of Broadcast, Media, and Sport, UK, at AWS, commented, “We’re proud to support Fremantle’s digital transformation. By leveraging cloud computing and AI, Fremantle will drive innovation, scale securely, and unlock new value from their content.”
About the Parties Involved
Fremantle is a global creator, producer, and distributor of successful content across entertainment, drama, film, and documentaries. Prime Focus Technologies is the creator of CLEAR®, offering AI technology and media services powered by the cloud to enhance creativity, efficiency, and revenue generation for streaming platforms, studios, and broadcasters.
The project will be overseen by Thalia Crone, Global Head of Media Supply Chain Operations at Fremantle. For more information, visit www.fremantle.com.
