LOS ANGELES, April 7, 2025 – Fremantle has partnered with Prime Focus Technologies (PFT) and Amazon Web Services (AWS) to develop a future-proof global content supply chain platform. This collaboration aims to unify Fremantle’s operations across markets, provide real-time visibility into content workflows, and accelerate the commercialization of assets.
Key Features of the Platform
The platform, built on AWS, will leverage the latest cloud technologies to enhance scalability, security, and flexibility. Fremantle will integrate PFT’s flagship solution, CLEAR® Smart MAM, which is also built on AWS. CLEAR®’s AI capabilities will help Fremantle enrich content with contextual metadata, streamline workflows, and improve efficiencies across its content operations.
Quotes from Industry Leaders
“A robust content supply chain is crucial for monetizing content effectively. We’re excited to work with PFT and AWS to achieve this goal,” said Jens Richter, CEO Commercial and International at Fremantle.
Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies, added, “Our solution is designed to meet the demanding needs of global content studios like Fremantle. We’re thrilled to partner with them on this transformative journey.”
Andy Stephenson, Head of Broadcast, Media, and Sport, UK, at AWS, commented, “We’re proud to support Fremantle’s digital transformation. By harnessing cloud computing and AI, Fremantle will drive innovation and scale securely.”
About the Parties Involved
Fremantle is a global creator, producer, and distributor of successful content across entertainment, drama, film, and documentaries. Prime Focus Technologies offers AI technology and media services powered by the cloud to enhance creativity, efficiency, and revenue generation for streaming platforms, studios, and broadcasters.
The project will be overseen by Thalia Crone, Global Head of Media Supply Chain Operations at Fremantle. For more information, please visit Fremantle’s website.
