Fullpath Leads the Way in AI-Driven HR Practices
Fullpath, a company at the forefront of AI innovation, has fully embraced the AI revolution, making it a core requirement for new hires to have an aptitude or interest in AI. According to Merav Blum, Technical Talent Acquisition Lead at Fullpath, “Each department is working on an AI flagship project, we’ve implemented AI tools such as ChatGPT into our product, and specifically on the HR team, we’ve been non-stop researching tools that can help us improve and save time on manual tasks.”
AI Integration in HR Processes
The company uses various AI tools to enhance its HR processes. These include GoPerfect as a smart AI-based sourcing tool, SparkHire Comeet as their ATS with built-in AI integrations, and ChatGPT for tasks such as interview note polishing and job descriptions. Blum personally uses Gemini built into Google Sheets for task evaluation and comparison.
Challenges and Opportunities
Despite the integration of AI, Fullpath faces challenges such as finding the best candidates and maintaining employee satisfaction amidst rapid company growth. The company has not seen AI replace human labor yet but is actively hiring for AI-specialized roles like Product Managers with AI expertise and Data Scientists focused on LLM’s.
Navigating Global Uncertainty
Fullpath’s operations in the retail automotive industry have been resilient to global market uncertainty, particularly in the US. The company continues to scale both in the US and Israel, with plans to increase personnel in 2025-2026 due to its rapid growth and the evolving role of AI in its business operations.
As Fullpath continues to grow, it emphasizes the importance of evolving with AI rather than being replaced by it. The company’s approach to AI integration in HR practices positions it at the forefront of innovation in the tech industry.
