Amazon Prime members can now utilize their benefits when shopping on Gabb.com, the e-commerce site that sells phones, watches, and accessories designed for the safety of children and teens. Gabb has integrated Amazon’s “Buy with Prime” service, enabling U.S.-based Prime members to purchase directly from Gabb’s online store, using their Prime benefits.
Buy with Prime provides shoppers with several advantages, including fast, free delivery, easy returns, 24/7 customer support, and a streamlined checkout experience. Gabb initially offered this feature on a limited selection of accessories in 2023. Due to positive customer feedback, Gabb has now fully integrated Buy with Prime into its existing storefront using the Buy with Prime API. This integration allows Gabb to manage its brand and customer experience effectively while also syncing with its existing systems, like order management and catalog services. The API also enables the tracking of serial numbers, which allows Gabb to activate devices before they arrive at the customer’s location.
“Buy with Prime has been a very impactful tool for us,” stated Dani Strong, Gabb’s Director of Marketplaces. “It creates such a smooth experience. We wish we had done this a year-and-a-half ago. We have just been so impressed with it, and we can’t wait to see what the future holds.”
Customers who find Prime-eligible items on Gabb.com can add them to their cart as usual. During checkout, shoppers can log into their Amazon account to confirm their Prime membership. After confirmation, they complete their purchase using one of Gabb’s available payment options. Amazon handles the order fulfillment process. Prime members can then manage and track their orders through their Amazon account on Amazon.com or via their Gabb order confirmation email.
Peter Larsen, Amazon VP of Buy with Prime, commented, “With Buy with Prime, Gabb customers get the best of both worlds—tech that helps keep kids safe and a checkout experience that keeps parents smiling. We’re thrilled that Buy with Prime is now available on the entire Gabb product line.”
This collaboration aligns with other Buy with Prime integrations, such as those with Belkin, a consumer electronics accessories brand, and Fossil, a watch and accessories brand.
Initially available only for third-party retailers using Amazon’s Fulfillment by Amazon (FBA) logistics service, Buy with Prime has expanded significantly. It is now available to U.S.-based Amazon retailers, is integrated with BigCommerce and Shopify e-commerce platforms, and integrated with TikTok ads. Further improvements include cart functionality for customers and 24/7 post-order customer service support for sellers. Recently, Buy with Prime has introduced holiday deals and promotions, along with rewards opportunities for Prime members.
