Galvan, a blockchain technology innovator founded in 2021 and based in Lehi, Utah, is preparing to disrupt the health and wellness sector with the March 13, 2025, launch of its new online marketplace.
In November 2024, the company appointed Byron Belka as President. Belka, formerly the CEO and owner of Rain International, a global nutrition company based in Orem, has been instrumental in developing the Galvan platform, which combines blockchain technology with traditional e-commerce systems. The Galvan marketplace will offer a wide array of health-focused products and services, accepting payments in both standard currency and cryptocurrency.
“The entire goal of this marketplace is to bring utility to our blockchain and our token,” stated Belka. “Users will be able to purchase gym memberships, supplements, vitamins, and a variety of other health and wellness products.”
The platform differentiates itself by accepting Galvan’s proprietary token, rewarding users for their healthy actions. “We’re creating an Amazon-like experience where people can spend our token or use credit cards if they prefer,” Belka explained. “However, those who use our token will receive discounts, giving it real-world value.”
Galvan’s marketplace will also introduce a new marketing model known as “collective marketing,” designed to promote fairness and transparency through blockchain technology.
“The issue with traditional affiliate marketing is that companies can change the rules at any time,” noted Belka. “With blockchain, everything is verifiable and immutable. If you earn commissions, they’re yours—no one can alter the terms after the fact.”
Backed by the Galvan blockchain, the marketplace aims to become the premier health and wellness shopping destination. “If we can get hundreds or even thousands of businesses to accept our token, we can drive massive adoption,” Belka said. “Our goal is to generate hundreds of millions of dollars in sales over the coming years.”
Belka’s collaboration with Galvan Health CEO Dr. Adam Sharp began through mutual connections. They soon realized that they shared a similar vision for the role of blockchain in health and wellness.
“I truly believe we were meant to do this together,” said Belka. “There’s a massive opportunity ahead of us, and we’re committed to executing on it.”
With its launch date set for March 13, 2025, the marketplace represents a significant move toward mainstream adoption of blockchain technology in consumer transactions. Belka emphasized, “We’re at the forefront of something entirely new, and this is just the beginning.”
