March 26 (Reuters) – GameStop (GME.N), a U.S. videogame retailer, announced on Tuesday its decision to include bitcoin as a treasury reserve asset. This move aims to diversify the company’s corporate holdings, marking a significant bet on the world’s leading cryptocurrency to bolster the retailer’s core operations.
GameStop’s strategy mirrors that of Strategy (MSTR.O), a prominent corporate holder of bitcoin. Strategy underscored its dedication to the cryptocurrency realm with a rebranding earlier in February.
This marks a continued trend of U.S. companies integrating digital assets into their financial strategies.
