The global healthcare data monetisation market is projected to reach $1.16 billion by 2030, growing at a compound annual growth rate of approximately 15%, according to a report by MarketsandMarkets. This expansion is primarily attributed to the increasing commercial value of real-time patient data and a growing emphasis on data-driven decision-making in life sciences.
The participation of consumer health technology companies, including providers of digital therapeutics and remote monitoring solutions, is accelerating the demand for secure and scalable data monetisation frameworks. Moreover, the emergence of data-as-a-service business models within healthcare is driving market growth. The growing use of cloud-native interoperability platforms, along with the increasing need for risk stratification and outcome benchmarking in payer-provider models, is expected to have a positive impact on the market.
The report highlights that the increasing commercial value of real-time patient data is a key factor driving the growth of the healthcare data monetisation market. As healthcare continues to embrace digital technologies, the demand for effective data monetisation strategies is expected to rise, shaping the future of the industry.
