GoDaddy’s Airo: Streamlining Business Creation with AI
GoDaddy, a prominent name in website domains and hosting, has embraced the world of artificial intelligence with its new tool, Airo. The company’s aim is to simplify the process of building a website, making it easier for users to establish an online presence.
GoDaddy Airo interface showcasing its features.
Launched in late 2023, Airo garnered significant attention during the 2025 Super Bowl, thanks to an ad featuring actor Walton Goggins. The AI service generates domain names, email addresses, websites, and marketing campaigns in a matter of seconds, specifically targeting small businesses that may have limited budgets or technical expertise.
Airo is offered free of charge to those who purchase a new GoDaddy domain. While the service presents itself as a team of AI assistants, it’s important to remember that AI tools should be viewed as just that: tools to aid in the creative process.
How Airo Works
If you’re starting a new business, visit GoDaddy Airo to purchase a domain and access the features. You can enter your domain idea in the search bar to see if it’s available.
Once you’ve found an available domain, you can select it and complete the purchase. Afterwards, you’ll be guided through a series of prompts to unlock the first GoDaddy Airo feature, a “coming soon” page for your new website. The AI utilizes content relevant to your business category. You can change any of this.
Next, you’ll be directed to the Airo dashboard, which showcases all of the elements generated for you, including:
- Logos
- Social profiles
- Branded email templates
- Ad campaigns.
You can customize the AI-generated website by altering themes, images, content, and adding an online store. Ensure your branded email and social media profiles are set up to maintain a consistent online presence.
The Pros and Cons of AI Website Builders
Using AI tools can jump-start a business and accelerate its market entry, however, speed does not guarantee success. Keep in mind that AI does not replace the need for strategic planning, market research, and authentic branding.
Small businesses often face numerous challenges when starting out. Having a centralized platform for all the business creation components can be quite helpful, instead of having to navigate multiple platforms separately.However, when building a recognizable brand with unique assets, Airo might not be the best option long-term.
Drag-and-drop website builders, like GoDaddy Airo, may have drawbacks related to SEO, such as slower page speeds or inefficient code.
GoDaddy Airo’s Super Bowl ad ends with the tagline, “Look like you know what you’re doing.” While AI can be a helpful tool for launching a business, it is important to be cautious with tools that promote the idea of “fake it till you make it.”
