GrubMarket Raises $50 Million in Series G Funding
GrubMarket, a leading force in the food technology sector, has announced a $50 million Series G funding round, solidifying its position as the largest private food technology company in the United States. This latest investment values the company at over $3.5 billion, demonstrating substantial growth and investor confidence in its innovative approach.
The funding round was spearheaded by Liberty Street Funds, with participation from other investors including 3Spoke Capital and ROC Venture Group.
Key Growth Highlights
2024 was a pivotal year for GrubMarket, marked by several significant achievements:
- Revenue Surpassed $2 Billion: The company’s financial performance demonstrated impressive gains.
- Expanded Geographic Reach: Operations now span all 50 U.S. states and extend globally to 9 countries.
- Significant Workforce: GrubMarket employs over 12,000 individuals worldwide.
- Global Footprint: The company conducts business in more than 70 countries.
Pioneering Enterprise AI Solutions
A key element of GrubMarket’s growth is its pioneering work in Artificial Intelligence. The company launched GrubAssist AI, the first Enterprise AI software suite designed specifically for the food supply chain industry. This innovative suite features patent-pending solutions such as:
- Business Analyst AI
- AI Orders agent
- Cash Flow Analyst AI.
GrubMarket serves a diverse clientele of grocery stores, restaurants, hotels, and other institutions. The company places a high value on profitability and sustainable business practices.

Strategic Investments and Future Vision
This funding round is a strategic move enabling GrubMarket to enhance its AI capabilities, accelerate both domestic and international expansion, and make further investments in technology, personnel, and potential acquisitions.
In the words of Mike Xu, CEO of GrubMarket, “GrubMarket has experienced an incredible acceleration in growth… This Series G funding will turbocharge our AI software and business growth and extend our eCommerce reach globally. We will increase our investment in people, financial infrastructure, technology, and acquisitions.”
GrubMarket’s commitment extends beyond financial success. The company’s Sustainable California initiative focuses on preserving California’s farming environment, empowering farmers, and revitalizing the state’s agricultural ecosystem. This initiative incorporates organic farming practices, supports reforestation, and develops innovative technologies contributing to a more resilient and sustainable food supply.
GrubMarket’s recent achievements include:
- Releasing GrubAssist AI, an Enterprise AI software solution suite
- Expansion into South Africa
- Acquiring a major foodservice company in Texas
- Acquiring Good Eggs and achieving profitability within two months.
GrubMarket is also recognized by its inclusion in the CNBC Disruptor 50 list for two consecutive years, 2023 and 2024. CEO and Founder Mike Xu was also acknowledged by Goldman Sachs as one of the Most Exceptional Entrepreneurs of 2024.
This investment round follows a series of important accomplishments for the company. GrubMarket continues to demonstrate its commitment to innovation and sustainable business practices, positioning itself strongly in the rapidly evolving food technology landscape.