The AI Revolution in Events: A 2025 Outlook
The events industry is undergoing a significant transformation. The driving force? Artificial intelligence (AI). Event Industry News (EIN) has launched a new report, “How AI Will Transform The Events Industry 2025,” to explore the impact of AI on event planning, attendee engagement, and overall operational efficiency. The report was created in partnership with EventMobi.
This comprehensive study analyzes AI adoption across various segments of the industry and predicts the future of AI-powered event management.
Key Findings: The Expanding Role of AI
The report offers exclusive insights into the adoption of AI as well as the key challenges event professionals face when integrating AI into their workflows.
Key statistics from the report show:
- 45% of event organizers and directors are actively using AI tools to improve operations and personalize attendee experiences.
- 55% of AI adopters are small businesses (1-50 employees) that leverage AI to scale operations efficiently.
- 30% of event companies have begun incorporating AI within the last year, indicating a rapid surge in interest and experimentation.
The most common AI applications in events include data analytics (20%), personalization (18%), and content creation (15%). The biggest barriers to broader AI adoption in the events sector are training staff (30%) and cost (25%).
The research also highlights the most-used AI technologies. ChatGPT and other generative AI tools are leading the way in event content creation, audience engagement, and operational automation.
Expert Voices: Industry Leaders Weigh In
The report includes insights from leading voices in the events industry. Some of the contributors include:
- Bob Vaez, CEO, EventMobi: Discusses the role of AI in shaping event management software and enhancing event lifecycle processes.
- Marco Giberti, CEO, Vesuvio Ventures: Explores the investment landscape for AI and the evolving role of machine learning in trade shows.
- Stephan Forseilles, CTO, Easyfairs: Highlights AI-driven matchmaking, sentiment analysis, and real-time event data tracking.
- Mike Seaman, CEO, Racoon Media Group: Addresses the challenges of AI adoption from workforce training to supplier sustainability.
- Baris Onay, Founder, Precision Communities: Emphasizes AI’s role in community engagement and data-driven networking.
- RJ Crowder-Schaefer, Global Head of Event Product & Technology, Bloomberg: Explores how AI is driving personalized event experiences globally.
- Michael Brown, VP of Technology Solutions, SXSW: Shares insights on AI’s role in content curation, session recommendations, and event logistics.
- Ilaria Basile, Operations Manager, Clarion Events: Discusses AI-powered tools for project tracking, translated captions, and signage creation.
- Kerry Prifty, Senior Director, Enterprise Events, Liberty Mutual Insurance: Details AI’s impact on corporate event strategies and real-time sentiment analysis.
- Brandt Krueger, Senior Production Manager, EideCom: Shares how AI is enhancing production workflows and accelerating response times in event planning.
- Anca Platon Trifan, CMP, DES, WMEP, Tree-Fan Events: Discusses AI’s role in AV production, accessibility, and sustainability within event spaces.
- Matt Parlier, Director, Event Initiatives and Strategic Partnerships, American City Business Journals: Explores AI’s uses in event scaling, content creation, and personalized experiences.
These industry leaders provide firsthand accounts of the ways AI is already reshaping corporate meetings and large-scale exhibitions. They also share strategies for how event professionals can leverage AI to gain a competitive advantage.
EventMobi: Powering AI Innovation
EventMobi, a leading provider of event technology solutions, partnered with Event Industry News to produce the AI report. EventMobi has been at the forefront of AI-driven event planning. It is developing innovative tools that help event organizers streamline operations, personalize attendee journeys, and maximize engagement through intelligent event management systems.
Bob Vaez, CEO of EventMobi, stated, “The integration of AI into event technology is not just about efficiency—it’s about enabling smarter decision-making, improving experiences, and creating new opportunities for event professionals. EventMobi is proud to partner on this report and contribute to the industry’s ongoing AI evolution.”
The Future of Events with AI
As AI becomes more sophisticated, even more dramatic changes are on the horizon. The AI Report predicts more developments in the next five years. Event professionals anticipate AI-powered real-time attendee insights, automated event logistics, hyper-personalized networking, and advanced predictive analytics to enhance decision-making.
For those looking to stay ahead in the fast-evolving world of AI-powered events, the AI Report is an essential resource.
