How Content Creators are Using AI to Enhance Creativity and Productivity
In today’s rapidly evolving digital landscape, artificial intelligence (AI) has emerged as a powerful tool for content creators and influencers. While concerns about AI’s impact persist, many are discovering ways to harness its capabilities, streamlining their workflows and unlocking new levels of creativity. This article explores how various AI tools are transforming content creation.
Content Ideas Generation
One of the most common applications of AI for creators is content idea generation. Tools like ChatGPT can assist in brainstorming podcast episodes, social media captions, and fresh concepts for YouTube videos. To get the most out of such tools, it’s recommended to provide detailed context, including your identity, content focus, and target audience.
ChatGPT logo, representing one common AI tool for content generation.
Bree Pair, CEO & Founder of Thrive and Podcast Host of Thrive for Content Creators, uses ChatGPT for content ideas in her coaching programs.
With ChatGPT I’ve copied emails and pages from my website and blog posts and all of this content that I’ve already written and created on audience personas, demographics, everything, and placed it into ChatGPT. I’m doing this to save all my content in one spot and I use it as my own search tool… I’ve inputted into ChatGPT and asked it to remember content for a specific audience.
Crafting Pitches for Local News Outlets
AI can also assist in crafting compelling pitches for brands, local news stations, or universities. Content creator @emmasedition shared how she used ChatGPT to write a successful pitch to a local news outlet.
Emma Cortes Ellendt, a Seattle content creator, used ChatGPT to help her get a spot on a local news show.
As a local Seattle content creator @emmasedition, I used Chat GPT to pitch to a local news outlet and make an appearance for a morning show in Seattle.
Editing Videos for Podcast Marketing
Content creators are leveraging AI tools to repurpose their existing content. Austen Tosone, YouTuber and host of the Create and Consume Podcast, uses Opus Clip to take long-form video and create shareable clips for marketing.
Austen Tosone, YouTuber and podcaster, has found that AI tools save significant time and money in her marketing efforts.
With Opus Clip, I upload a link to the video episode on YouTube, and it creates tons of clips for me to choose from. Opus Clip also allows me to create presets that save my brand colors, so my branding automatically applies to all videos.
Repurposing Content for Social Media
Kayla Watkins, CEO and Pinterest Strategist, employs ChatGPT to generate Instagram content from blog posts, saving significant time and streamlining her content strategy.
Kayla Watkins uses AI to make her content creation much quicker.
I’ve been able to expedite my content creation by utilizing ChatGPT to help me create Instagram content, specifically reels, because that has always been a pain point for me. Every week, I use the same prompt to ask Chat GPT to turn a portion of my blog post into 6 reel ideas with a hook and talking points.
Organizing Business Operations
Gabby Beckford, Founder of SeekPTO and creator of @packslight, incorporates Reclaim AI and Descript AI to organize her business, highlighting AI’s value for scheduling and video editing.
At the start of every month, I plug everything I need to get done into Reclaim.ai, and the AI schedules it for me—both my long-term goals and my daily tasks. I have ADHD, so I get super distracted. Shiny object syndrome means nothing gets done without structure. AI helps me plan my day.
These examples showcase the diverse ways content creators are using AI to enhance their creativity, productivity, and overall business operations, highlighting the transformative potential of these tools.
