Paul Fletcher, chief operating officer of AV and event technology at Freeman, is revolutionizing the industry with personal, connected, and engaging experiences. Based in Dallas, Fletcher’s journey began with a background in AV and programming, where he designed intuitive control systems for complex meeting environments.
Early Innovations
Fletcher’s affinity for event technology grew from his early work in AV. When he joined Freeman, the company had a small tool for managing event presentations. This became a starting point for more strategic integration of AV and event technology, elevating the live experience beyond content management.
Defining Innovation
For Fletcher, innovation is about solving real problems rather than chasing new tools. He believes leaders must create space for curiosity and experimentation. “True innovation is always within reach,” he notes, drawing inspiration from historical figures who challenged the status quo.
A Memorable Moment
The global pandemic was a turning point for Fletcher. He witnessed Freeman’s teams respond with innovation and teamwork when live events halted. This period showed the industry’s resilience and led to lasting changes in collaboration and problem-solving.
Exciting Advancements
Fletcher is excited about the convergence of technology and hardware, creating more immersive experiences. He notes that advances in resolution, processing power, and connectivity are shifting the focus from hardware to the experience itself. This sets the stage for meaningful AI applications that can deepen interaction and personalize events.
Future Directions
Currently, Fletcher is focused on automation and personalization in event technology. By leveraging AI and connectivity, he aims to create real-time adaptations to audience needs, making interactions more meaningful. This approach can drive better ROI and help clients achieve their goals more effectively. “We’re just scratching the surface of what’s possible,” Fletcher says, eager to be part of this evolution.
