Instacart Acquires Wynshop to Enhance E-commerce Solutions for Retailers
SAN FRANCISCO, May 1, 2025 — Instacart (NASDAQ: CART), the leading grocery technology company in North America, has announced its acquisition of Wynshop, a provider of e-commerce solutions for leading grocers and retailers. This strategic move builds upon Instacart’s existing relationships with retail partners and reinforces its commitment to providing cutting-edge tools and technologies to drive business growth.
The acquisition combines the expertise and deep retailer relationships of both organizations, aiming to strengthen Instacart’s enterprise solutions and empower more retailers to enhance their online experiences. Chris Rogers, Chief Business Officer at Instacart, stated, “By acquiring Wynshop, we’re building upon our retailer relationships, adding new capabilities to Storefront Pro, and over time, bringing our enterprise solutions to even more partners to help them grow their business.”
Neil Moses, CEO of Wynshop, expressed pride in what they’ve built, saying, “Joining Instacart gives us the opportunity to scale our impact and accelerate innovation with a partner that shares our commitment to helping retailers succeed in an increasingly omnichannel grocery landscape.”
Wynshop will initially operate as a wholly-owned subsidiary of Instacart. Over time, Instacart expects to expand more of its enterprise technology solutions to Wynshop’s partners, including e-commerce, advertising, fulfillment, and in-store solutions. Instacart’s flagship e-commerce solution, Storefront Pro, powers approximately 600 retail banners’ white-label sites, while Carrot Ads helps retailers unlock new digital revenue streams from advertising.
The acquisition is expected to enhance Instacart’s offerings, providing retailers with a comprehensive suite of solutions to digitize their brick-and-mortar stores and improve customer engagement. Instacart’s suite of in-store solutions includes AI-powered smart Caper Carts and Carrot Tags pick-to-light technology, which increase found rates and improve order quality.
This press release contains forward-looking statements that are subject to known and unknown risks, uncertainties, and other factors that may cause actual results to differ materially from future results expressed or implied by these statements. Investors are cautioned not to unduly rely on these statements.
For more information about Instacart and its services, visit www.instacart.com/company.
