Luxury Briefing: The Clear Cut’s AI-Powered Diamond Forecasting and More
The luxury industry is witnessing significant developments, from AI-powered diamond forecasting to successful retail partnerships. Here’s a roundup of the key stories.
The Clear Cut’s AI Innovation
New York-based direct-to-consumer brand The Clear Cut is revolutionizing diamond sales with its proprietary AI engine, Eunice. Launched on May 15, Eunice analyzes inventory movement, regional preferences, pricing trends, and cultural moments to provide actionable business intelligence. This AI system has already shown impressive results, with a 50% increase in bridal engagement ring sales and a 42% rise in average order value in February and March 2025 compared to the same period last year.
Co-founder Olivia Landau explained, “We want to be able to deliver what our customers want before they even know they want it.” Eunice provides pricing clarity and demand forecasting down to the zip code level, enabling The Clear Cut to make data-driven decisions.
The AI engine was developed in collaboration with gemologists and incorporates specialized knowledge about diamond cuts and proportions. This expertise allows Eunice to identify trends accurately and negotiate effectively with suppliers. For instance, after Selena Gomez’s engagement ring went viral, Eunice flagged an emerging interest in marquise-cut diamonds, enabling The Clear Cut to adjust their content and sourcing, resulting in increased sales.
Leo Lin’s Success at Bloomingdale’s
Australian label Leo Lin has deepened its partnership with Bloomingdale’s, becoming one of the retailer’s top-five performing brands in the advanced contemporary category. The brand’s success is attributed to its sell-through performance and experiential marketing efforts. On April 30, Leo Lin launched a new activation at Bloomingdale’s 59th Street flagship in NYC, featuring a dedicated pop-up and window takeover inspired by its spring/summer 2025 collection.
“Bloomingdale’s is a great partner for us in the U.S. because the team immediately bought into the Leo Lin vision,” said Laura Good, head of brand at Leo Lin. The brand has seen multiple reorders within the first four weeks of each collection at Bloomingdale’s, indicating strong customer demand.
Industry Earnings Updates
Several luxury brands reported their earnings recently. Aeffe SpA, parent to Moschino and Alberta Ferretti, saw a 23.2% drop in first-quarter 2025 revenue, while eyewear group Marcolin posted steady growth with a 1.2% increase in sales. The RealReal reported an 11% revenue rise but faced a stock drop due to investor concerns about growth. Tapestry Inc. beat expectations with a 7% revenue rise, driven by strong Coach sales.
Executive Moves and Industry News
Balenciaga has promoted Nathalie Raynaud to deputy CEO, while Veronica Beard appointed Halsey Anderson as its first chief brand officer. The Cannes Film Festival has banned nudity and overly voluminous outfits, sparking debate about the direction of fashion. Chanel will reprise its cruise 2026 show in Singapore on November 4, marking a return to the city for the first time since 2013.
These developments highlight the ongoing evolution in the luxury industry, from AI adoption to strategic retail partnerships and changing consumer preferences.
