MACH Alliance Leaders to Co-Exhibit at Retail Technology Show 2025
Four prominent members of the MACH Alliance – Akeneo, Contentstack, Algolia, and commercetools – will exclusively co-exhibit at the 2025 Retail Technology Show (RTS). This marks the only UK trade show featuring all four tech providers together, showcasing the power of their integrated solutions in enhancing retailers’ composable commerce capabilities.
RTS, the premier event that brings the retail sector to life, will be held at its new location, ExCeL London. The show is expected to attract 15,000 retail professionals and will connect Europe’s leading retail innovators with over 400 cutting-edge technology providers. The event spans two days, featuring a comprehensive program of conferences, events, and exhibitions scheduled for April 2nd and 3rd, 2025.
The Partners Powering Composable Commerce
Each of these companies plays a crucial part in offering best-of-breed solutions for brands and retailers. They integrate seamlessly with the MACH (Microservices, API-first, Cloud-native, Headless) approach to deliver a customized and optimized tech stack. This approach is designed for adaptability and scalability while also speeding up time-to-market through pre-composed solutions.
Akeneo is the global leader in Product Information Management (PIM), empowering brands and retailers with AI-driven product data enrichment, syndication, and supplier data onboarding. Trusted brands such as boohoo, Dunelm, and Kering use Akeneo’s intelligent Product Cloud to improve product experience (PX), driving conversions and engaging customers.
Algolia is a leading provider of AI search solutions, serving over 17,000 businesses and 500,000 developers worldwide. Known for its user-friendly, API-first platform and the fastest AI search technology, Algolia is the largest hosted search engine, trusted for an estimated 1.75 trillion searches yearly. Backed by a decade of innovation and growth, Algolia continuously redefines the search landscape with a focus on user-friendly solutions, scalability, and speed.
commercetools, an enterprise technology platform, removes the limitations of rigid, costly legacy systems using a composable, cloud-native architecture. This platform empowers leading businesses across various industries and business models to experiment, innovate, and scale commerce experiences at their own pace. By reducing risk and enabling versatility, commercetools helps enterprises stay competitive, boost revenue, and lead in a rapidly evolving market.
Contentstack is a pioneer and category leader of headless CMS and the composable Digital Experience Platform (DXP). Global brands like Burberry, ASICS, and Walmart rely on Contentstack to create personalized omnichannel experiences at scale. Their platform delivers next-generation content personalization using a native personalization engine combined with brand-aware, generative AI-content creation and automation technology.
Matt Bradley, Event Director for the Retail Technology Show, stated, “We are pleased to welcome Akeneo, Contentstack, Algolia, and commercetools to RTS 2025 – the only UK event where all four MACH partners will exhibit together. Their collaboration reflects the immense value of composable commerce in delivering exceptional product experiences and digital transformation for retailers.”
Experience ‘The Power of MACH’ at RTS 2025
Embracing RTS’s “Carnival of Retail” theme, the “Greatest eCommerce Show” stand (Booth N10) will feature a Big Top design, a barista bar, and exclusive events. Visitors can enjoy a cocktail happy hour and a live DJ set on Day 1, followed by a champagne reception on Day 2. Live product briefings and demonstrations will be available throughout both days.
In addition, Akeneo will host a fireside chat with Nuno Miller, Digital CTO at N Brown, to discuss how digital product experiences are driving conversion and loyalty, and reducing returns, at Jacamo, Simply Be & JD Williams on the Wonderous Stage on Day 1 (April 2nd) at 14:35. commercetools will host Simon Clarke, CIO at Clarks, in a keynote presentation detailing how the footwear retailer achieved seamless experiences at scale and a 19% conversion rate increase through composable commerce on the Spectacular Headline Stage on Day 2 (April 3rd) at 13:55.
RTS 2025 will also host several other key MACH Alliance members, including Adyen, Bloomreach, Eagle Eye, Enactor, Mapp, Mirakl, Newstore, One Stock, Sitoo, StoryStream, Talon.One, and PayPal.
