Magna and NVIDIA Team Up to Revolutionize Automotive Technology
AURORA, Ontario – March 18, 2025 – Magna International, a global leader in mobility technology, has announced a collaboration with NVIDIA to integrate NVIDIA’s DRIVE AGX platform into Magna’s next generation of advanced technology solutions. This strategic partnership aims to deliver cutting-edge AI-powered solutions for advanced driver-assistance systems (ADAS) and autonomous driving (AD) applications.
The core of this collaboration involves integrating the NVIDIA DRIVE AGX platform, powered by the new DRIVE Thor system-on-a-chip (SoC). This next-generation SoC, built on the Blackwell GPU architecture and running the safety-certified DriveOS operating system, offers improved efficiency, speed, and scalability. This will enable Magna to develop sophisticated AI-driven solutions for ADAS and autonomous driving, as well as interior cabin applications.
Magna plans to leverage DRIVE Thor to advance safety solutions from L2+ through L4 levels, positioning the company at the forefront of automotive electronics and AD innovations. The accelerated compute performance of the SoC will enhance vehicle safety and comfort features.
“Combining NVIDIA accelerated compute and AI capabilities with Magna’s extensive automotive expertise and innovation, we aim to explore new standards for next-generation software-defined vehicle intelligence and autonomy,” said Steven Jenkins, Vice President of Technology Strategy at Magna Electronics. “Our collaboration allows us to develop market applications for AI-powered solutions that could redefine the driving experience and address the evolving demands of the automotive industry.”
Magna’s established expertise in features such as adaptive cruise control, driver and occupant monitoring, Highway and Urban Navigate-on-Autopilot, and interior cabin AI functionalities provides a strong foundation for this program. The initiative seeks to address the computing demands of integrating ADAS, AD, and interior cabin AI, providing a scalable, flexible, and customizable system that adjusts to market and regulatory requirements.
“As the automotive industry transitions to safer, more intelligent vehicles with autonomous driving capabilities, our collaboration with Magna is the latest in our endeavors to bring our safety-certified in-vehicle accelerated compute and AI to the transportation industry,” said Ali Kani, Vice President of Automotive at NVIDIA. “By combining core technologies and Magna’s integration expertise, we aim to shape the future of mobility.”
The NVIDIA DRIVE AGX Thor delivers impressive AI compute power – up to 1,000 trillion operations per second. It features 8-bit floating point support optimized for transformer models, large language models, and generative AI workloads. Magna anticipates unveiling a working demonstration platform by Q4 2025, utilizing NVIDIA Drive-OS for development, integration, validation, and production processes.
Magna’s collaborative approach with NVIDIA will result in innovative, AI-driven solutions for next-generation vehicle intelligence and autonomy.
This partnership promises to reshape the driving experience and respond effectively to the auto industry’s evolving demands.
