ManpowerGroup is spearheading its 2025 Viva Technology Startup Challenge, themed ‘AI, Tech, & #huManpower: Redefining the Future of Work.’ As a Platinum Partner of VivaTech 2025, the company is seeking innovative solutions to improve how people find, secure, and grow in their careers.
The challenge, which opened for submissions on March 13th, 2025, and runs through April 21st, 2025, will focus on three critical areas:
- AI-Powered Marketing: Utilizing AI-driven digital marketing to create connections and optimize job matches.
- Personalized Job Journeys: Developing tech-driven solutions to provide a tailored experience throughout the employment lifecycle.
- AI-Driven Redeployment: Leveraging AI for more efficient hiring and redeployment of talent.
The initiative’s core objective is to leverage AI to streamline talent acquisition and career development processes while prioritizing human connection.
“AI and technology should enhance the human experience, not replace it,” stated Riccardo Barberis, Regional President, Northern Europe and France for ManpowerGroup. “Our goal is to use these innovations not just to streamline recruitment, but to reimagine how careers develop and evolve in a digital-first world. When we balance innovation with human connection, we create opportunities where both individuals and organizations reach their full potential.”
VivaTech 2025 is scheduled to take place in Paris from June 11-14, where the finalists will be announced in April.
“France has long been at the center of global innovation, and VivaTech brings together the brightest minds shaping the future of work,” added Benoît Derigny, ManpowerGroup France Country Manager. “By hosting these challenges in Paris, we’re tapping into an incredible ecosystem of startups, entrepreneurs, and visionaries who are developing cutting-edge solutions to help people access meaningful, sustainable careers.”
To learn more or to submit an entry to the ‘AI, Tech, & #huManpower’ challenge, visit the VivaTech website: https://vivatechnology.com/challenges/manpower-group-2025
About ManpowerGroup
ManpowerGroup (NYSE: MAN) is a global workforce solutions company that helps organizations navigate a rapidly changing world of work by providing talent acquisition, assessment, development, and management services. With a presence in over 70 countries and territories, ManpowerGroup’s family of brands—Manpower, Experis, and Talent Solutions—creates significant value for both candidates and clients. For more than 75 years, the company has been recognized for its commitment to diversity and ethical practices.
