Melbourne-Based Tech Startup Fluency Raises $1.5 Million in Pre-Seed Funding
Melbourne-based tech startup Fluency has successfully secured $1.5 million in an oversubscribed pre-seed funding round. The investment came from prominent investors, including HammerTech co-founder Bradley Tabone, Archangel Ventures, and Singaporean venture capital funds 1MX.ai and Orvel Ventures.
Fluency’s innovative AI-driven platform has shown remarkable results, reducing process documentation time by over 90%. This solution addresses significant inefficiencies that typically consume 20-30% of enterprise revenue annually. Currently, the company manages more than 2,000 critical business processes for its enterprise clients, which include major companies such as AON, Boardroom, Specsavers, and MISUMI.
The platform automates process documentation and provides real-time workflow visibility for enterprise operations. Founded in 2023 by 24-year-old self-taught developers Finnlay Morcombe and Oliver Farnill, Fluency was born out of Morcombe’s experiences during a financial services internship. The company plans to utilize the new funding to expand its engineering team and enhance its AI capabilities for automatic process execution.
“In 2025, we’re still documenting million-dollar processes the same way we did in 2005—with screenshots and tedious instruction manuals,” said Finnlay Morcombe, CEO and co-founder of Fluency. “We knew AI could do better, so we built Fluency.”
The funding will enable Fluency to further develop its technology and improve its services for enterprise clients.
