Meta Platforms has launched a standalone app for its Meta AI assistant, marking a significant step in the company’s bid to strengthen its position in the competitive AI landscape. The new app, which is similar to those offered by Microsoft-backed OpenAI and Alphabet’s Google, is designed to provide more personalized responses based on context and other user-specific elements related to the user’s Facebook and Instagram accounts.
The Meta AI assistant is powered by Llama 4, Meta’s latest large language model, which is designed to rival the latest AI models from OpenAI, Google, Deepseek, and Anthropic. Llama 4 boasts improved reasoning, multilingual capabilities, and efficiency, making it a formidable competitor in the AI space.
Key Features of Meta AI Assistant
- More personalized responses based on user context and preferences
- Integration with Meta’s AI glasses
- Merging with the existing companion app
The launch of the standalone app comes as Meta looks to boost the AI assistant’s usage beyond its current availability within the company’s family of platforms, including WhatsApp, Instagram, Facebook, and Messenger. This move is seen as a strategic effort by CEO Mark Zuckerberg to take on major rivals in the AI landscape.
In related news, Meta is hosting its first-ever AI developer event, dubbed LlamaCon, which will center around its Llama family of AI models. The company is also set to report its first-quarter results soon. Additionally, Meta plans to start testing a paid subscription for the AI chatbot’s advanced versions in the second quarter, although meaningful revenue from this service may not materialize until next year.
