Meta Platforms (META) has filed a lawsuit against Joy Timeline Limited, a Hong Kong-based company behind a suite of apps called CrushAI. The company allegedly used AI technology to create non-consensual sexual images of people and circumvented Meta’s ad review process to promote its ‘nudify’ app.
Key Details of the Lawsuit
Meta’s lawsuit, filed in Hong Kong, claims that Joy Timeline Limited continued to advertise its explicit image creation service despite previous ads being removed from Meta’s platforms. The company’s actions allegedly violated Meta’s rules by promoting a service that creates sexually explicit images using AI technology.
Background and Context
A report from investigative tech outlet 404 Media revealed that an estimated 90% of CrushAI’s traffic came from ads on Meta’s services, including Instagram. This report prompted Illinois Senator Dick Durbin to write to Meta earlier this year, questioning how the company safeguards against such ads.
Meta’s Response and Future Actions
In response to these allegations and the subsequent lawsuit, Meta stated that it is revamping its detection technology to better identify ads that promote services violating its rules, even if the ads themselves don’t contain explicit content. This move aims to prevent similar violations in the future.
Related Developments
This lawsuit is Meta’s second legal action against an AI company in as many days. Recently, Disney (DIS) and Universal teamed up to sue AI image generation company Midjourney for allegedly violating copyrights of their properties, such as ‘Star Wars’ and Marvel Comics.
:max_bytes(150000):strip_icc():format(webp)/GettyImages-2212099154-19462e8939ed487d9604907b8f46d36a.jpg) Meta’s stock performance has been positive, with shares up nearly 20% since the start of the year as of Thursday.
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