Microsoft’s new Asia president, Rodrigo Kede Lima, believes that Asia’s transformation from being a manufacturing hub to a region that creates innovative technology will make it a significant player in AI adoption. Lima, who previously handled Microsoft’s business in Latin America, compares Asia to “Latin America on steroids.”
Microsoft’s Perspective on Asia’s Growth
Lima’s statement reflects Microsoft’s confidence in Asia’s potential to become a major hub for AI technology. The region has been rapidly advancing in the tech sector, moving beyond mere manufacturing to creating innovative products and services.
As Asia continues to climb up the value chain, Microsoft expects the region to play a crucial role in shaping the future of AI. This shift from “made in” to “created in” Asia signifies a deeper transformation in the region’s economy and technological capabilities.
